Being comfortable with failure and making research a team sport are just two ways to avoid disruption, according to Alex Holmes of Government Digital Service.
If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list for you.
If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really nail it.
The countdown to ClickZ Live New York is on and with five weeks to go, our keynote speaker, renowned marketer Seth Godin, stopped by our office for a chat.
Though there was quite a chasm in our assessment of the candidates' email and branding skills, all five candidates are pretty proficient social media marketers.
Last week, we focused on the presidential hopefuls' emails. In part two of this series, we reached out to some branding experts to talk logos and slogans.
To increase engagement on social channels, brands can observe and analyze effective Twitter strategies being utilized by U.S. presidential candidates currently on the campaign trail.
Though our profile subjects are typically from brands and agencies, ClickZ recently caught up with Chester Cheetah to discuss his mayoral campaign, his social following, and Mario Lopez.
Since the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elicited a "Great Scott!" reaction, and which ones were just buttheads?