Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. P...
View articlePolitical advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app ...
View articleWhat better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vo...
View articleLatinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying. Read More...
View articlePresident Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, ...
View articleHow the 2012 multi-channel presidential campaigns can teach us as marketers. Read More...
View articleCognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content. R...
View articleA mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report. Read More...
View articleThe President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donatio...
View articleThe pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands ...
View articleAn interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying. Read More...
View articleBrands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Tw...
View articleClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Ro...
View articleThe nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets ...
View articleAmericans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...
View articleThe Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday. Read More...
View articleLike the Romney camp last week, the RNC bought today's Promoted Trend on Twitter, as the Obama camp aims for Democratic Convention fundraising via hom...
View articleCandidate campaigns are required to keep a distance from outside groups backing them but they sometimes work with the same companies, and coordination...
View articleTodd Akin's campaign aims to generate fundraising support following calls for him to drop out of the Missouri Senate race after his comment about rape...
View articleOriginal ClickZ Politics analysis shows the Obama campaign continues widening its lead in digital ad spending over Romney. Read More...
View articleVideo ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Read More...
View articleSocialxDesign is starting off with one of the biggest brand name clients in the world: The White House. Read More...
View articlePeople in six swing states were more likely to visit Romney's site in July; Obama had strength in five. Read More...
View articleCrossroads Generation, a group created to capture the 2012 youth vote for Republicans, aimed mobile ads on Obama campaign turf in Grant Park, Chicago ...
View articleAn Obama tax calculator calls those earning $500,000 an "average" family. The ads carry on a share-centric online ad strategy from Obama. Read More...
View articleClub for Growth, FreedomWorks, and others spent $700,000 on digital ads supporting Senate hopeful Ted Cruz. Read More...
View articleGoogle just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...
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