There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.
Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad quality and ad blocking.
Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue.
This year, more voters than ever used smartphones and social media to keep up with political news, while hashtags like #IVoted became status symbols for Facebook and Twitter users.
President Obama encouraged young Americans to apply for health coverage on the Web series "Between Two Ferns" hosted by comedian Zach Galifianakis. The episode created a social media buzz and drove traffic to HealthCare.gov.
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
And how I warned about this just before the NSA PRISM scandal broke.
There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills.
The Olympics and the U.S. presidential election led to a year-over-year jump in third quarter ad spend, according to a recent study by Nielsen.