What does the torrent of digital political spending mean for non-political advertisers this year? Read More...
View articleNGP VAN's system finds friends of supporters on Facebook who are registered voters. Read More...
View articleIntermarkets takes a non-partisan route to serve increasingly competitive online voter targeting market. Read More...
View articleBoth have spent more than 25% of their TV budgets on web ads, according to ClickZ analysis. Read More...
View articleGOP and Romney camp use ruling upholding Affordable Care Act to drum up donations. Read More...
View articleCampaign uses in-banner video ads to turn swing state TV spots into donations. Read More...
View articleMixpo projects political advertisers will demand as much as 48% more in-stream video ads than will be available. Read More...
View articleChirpify connects to PayPal to automate donations through a single tweet. Read More...
View articleFather's Day themed ads seek email signups. Read More...
View articleGroups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...
View articlePolitical contest in WI tomorrow serves as a trial for voter mobilization in November. Read More...
View articleConservative Super PACs spent hundreds of thousands on web ads backing the Texas Senate hopeful. Read More...
View articleGroup rallies members on Twitter, LinkedIn, and Google+ to spur voter participation. Read More...
View articleData from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Read More...
View articleInfographic showing web ad spending by presidential campaigns through March 2012. Read More...
View articleCWA's Promoted Trend raises awareness about issues affecting Verizon employees and consumers. Read More...
View articleTargeted Victory partners exclusively with one large online Hispanic data firm. Read More...
View articleParty hopes corporate execs from ShareThis and Rockfish help it compete with Democrats in 2012. Read More...
View articleUPDATE: Super PACs like pro-Mitt Romney group Restore Our Future spent online in primary states to dampen Santorum's surge in polls. Read More...
View articleA website optimization review for five U.S. presidential campaigns' online donation forms. Read More...
View articleDisplay and video ads from Obama's campaign reflect an integrated cross-media messaging approach. Read More...
View articleThe Spanish-language media outlet aims to attract political advertisers to its targeted video ads in 2012. Read More...
View articlePro-Romney Super PAC spent $100,000 on anti-Santorum web ads in Wisconsin. Read More...
View articleClickZ Politics interviews Vincent Harris of Harris Media about the impact Gingrich's campaign cuts might have on his digital efforts. Read More...
View articleDemocrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...
View articleAt the AAPC Conference, traditional media consultants get a digital education. Read More...
View articleThe Obama camp and DNC have spent around $13 million on digital advertising. Read More...
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