An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns.
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote.
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus.
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
How the 2012 multi-channel presidential campaigns can teach us as marketers.
Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.