Don't miss out on the opportunity to win by ignoring the customer intelligence at your fingertips.
The 2012 election was a wake-up call: this market may not be what you think.
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns.
Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site.
Political advocacy group MoveOn.org sought to rock the liberal vote at the eleventh hour with the launch late last week of Vote Buddy, a Facebook app that lets people encourage their friends to vote.
What better way to get out the youth vote than by encouraging them to register using their mobile phones? For the November 2012 elections, Rock the Vote created a campaign combining traditional and digital out-of-home media to let people register while they're waiting for the bus.
Latinos loom large this Election Day, and the stakes are huge. Here's what folks in the media are saying.
President Obama is trouncing Romney with 53 percent of total shares – 69 percent of the ads shared on blogs, 86 percent of the ads shared on Twitter, and 51 percent of the ads shared on Facebook, according to Unruly's 2012 Election Tracker.
How the 2012 multi-channel presidential campaigns can teach us as marketers.