Think Tank Aims Mobile Healthcare Ads at Supreme Court
Marketing

Think Tank Aims Mobile Healthcare Ads at Supreme Court

12y Kate Kaye

Think Tank Aims Mobile Healthcare Ads at Supreme C...

Conservative group aims to reach reporters and activists interested in Affordable Care Act case. Read More...

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Political Scrapbooking and Etch A Sketching on Pinterest
Marketing

Political Scrapbooking and Etch A Sketching on Pinterest

12y Kate Kaye

Political Scrapbooking and Etch A Sketching on Pin...

Pinterest for positive politics and reaching female voters. Read More...

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Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s
Marketing

Larger Portion of Hispanics Visit Romney and Paul Sites Than Obama’s

12y Kate Kaye

Larger Portion of Hispanics Visit Romney and Paul ...

Obama site also drew much smaller portion of young voters compared to GOP sites. Read More...

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Outside Groups Spend Online in Illinois Congressional Races
Marketing

Outside Groups Spend Online in Illinois Congressional Races

12y Kate Kaye

Outside Groups Spend Online in Illinois Congressio...

Biggest online ad blitz in Illinois, however, attacks presidential hopeful Rick Santorum. Read More...

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Paul Super PAC Seeks Older White Voters Online
Marketing

Paul Super PAC Seeks Older White Voters Online

12y Kate Kaye

Paul Super PAC Seeks Older White Voters Online

Endorse Liberty is trying to reach key voting blocs, looking ahead to a brokered Republican convention. Read More...

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Tea Party Group FreedomWorks Spent $100K on Web Ads This Year
Marketing

Tea Party Group FreedomWorks Spent $100K on Web Ads This Year

12y Kate Kaye

Tea Party Group FreedomWorks Spent $100K on Web Ad...

Super PAC dropped $56,000 on web ads to fight Senator Orrin Hatch in today's GOP caucus in Utah. Read More...

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Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi
Marketing

Super PAC Spent $185K on Web Ads for Gingrich in Alabama, Mississippi

12y Kate Kaye

Super PAC Spent $185K on Web Ads for Gingrich in A...

Group spent same amount across several Super Tuesday states. Read More...

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ClickZ on Digital Politics Radio
Marketing

ClickZ on Digital Politics Radio

12y ClickZ News Staff

ClickZ on Digital Politics Radio

Listen to senior editor Kate Kaye on Digital Politics Radio. Read More...

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Obama's Reelection Site Is Tracking You, Too
Marketing

Obama's Reelection Site Is Tracking You, Too

12y Kate Kaye

Obama's Reelection Site Is Tracking You, Too

How the Obama camp manages multiple third party ad tech relationships. Read More...

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Obama Pet Lovers Ad Could Be Romney Dig
Marketing

Obama Pet Lovers Ad Could Be Romney Dig

12y Kate Kaye

Obama Pet Lovers Ad Could Be Romney Dig

New Obama ad features the family pup, signals niche marketing plans. Read More...

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Online Political Spending to Hit $159 Million in 2012
Ad Industry Metrics

Online Political Spending to Hit $159 Million in 2012

12y Kate Kaye

Online Political Spending to Hit $159 Million in 2...

Borrell forecasts online and other media spending for the 2012 election. Read More...

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First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer
Marketing

First Facebook Timeline Attack From Gingrich Shows Gay Pride Flyer

12y Kate Kaye

First Facebook Timeline Attack From Gingrich Shows...

Anti-Romney Timeline appears to be the first political attack to use Facebook's timeline for pages. Read More...

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Gingrich Steers Online Money into Tennessee and Oklahoma
Marketing

Gingrich Steers Online Money into Tennessee and Oklahoma

12y Kate Kaye

Gingrich Steers Online Money into Tennessee and Ok...

A look at Super Tuesday web ads and strategies from the GOP campaigns. Read More...

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Super Tuesday Voters More Apt to Use iPads While Watching TV
Marketing

Super Tuesday Voters More Apt to Use iPads While Watching TV

12y Kate Kaye

Super Tuesday Voters More Apt to Use iPads While W...

Exclusive data on Republicans likely to vote on Super Tuesday, from Resonate Networks. Read More...

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Democrats Use Twitter Ads to Oppose Rush Limbaugh
Marketing

Democrats Use Twitter Ads to Oppose Rush Limbaugh

12y Kate Kaye

Democrats Use Twitter Ads to Oppose Rush Limbaugh

Brands that sponsor his radio show are scrambling to ensure Twitter and Facebook users they don’t endorse his statements. Read More...

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Elizabeth Warren Banks on Blunt Fight to Spur Web Support
Marketing

Elizabeth Warren Banks on Blunt Fight to Spur Web Support

12y Kate Kaye

Elizabeth Warren Banks on Blunt Fight to Spur Web ...

A defeated bill is still serving as a rallying cry online for the Massachusetts Senate hopeful. Read More...

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2012 Campaign Video: Obama for America (2012)
Marketing

2012 Campaign Video: Obama for America (2012)

12y Kate Kaye

2012 Campaign Video: Obama for America (2012)

The latest 2012 Campaign Videos from Obama for America. Read More...

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Glitches in 'Kill Romney' Video Illustrate Preparedness
Marketing

Glitches in 'Kill Romney' Video Illustrate Preparedness

12y Kate Kaye

Glitches in 'Kill Romney' Video Illustrate Prepare...

Inside Romney's new fundraising video, and errors you may have missed. Read More...

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Obama and Democrats 2012 Ad Spend Tops $10 Million
Marketing

Obama and Democrats 2012 Ad Spend Tops $10 Million

12y Kate Kaye

Obama and Democrats 2012 Ad Spend Tops $10 Million

GOP online ad spending reached just half that amount. Read More...

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Romney Super PAC Hits Santorum Online in Michigan
Marketing

Romney Super PAC Hits Santorum Online in Michigan

12y Kate Kaye

Romney Super PAC Hits Santorum Online in Michigan

Restore Our Future spent over $600,000 on web ads last week in upcoming primary states. Read More...

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Obama Touts Auto Job Growth in Michigan Web Ads
Marketing

Obama Touts Auto Job Growth in Michigan Web Ads

12y Kate Kaye

Obama Touts Auto Job Growth in Michigan Web Ads

Obama camp backs TV ad buy with persuasive ads on Detroit sites. Read More...

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Santorum Spent Fraction of Romney Online Ad Spend
Marketing

Santorum Spent Fraction of Romney Online Ad Spend

12y Kate Kaye

Santorum Spent Fraction of Romney Online Ad Spend

There remains a sizable disparity in online ad spending among the 2012 GOP candidates. Read More...

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Infographic: Obama vs. Republicans in Online Ad Spend
Ad Industry Metrics

Infographic: Obama vs. Republicans in Online Ad Spend

12y Kate Kaye

Infographic: Obama vs. Republicans in Online Ad Sp...

Democrats and Obama's campaign outspent Republicans 2 to 1. Read More...

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Surprising Leaders in Super PAC Web Ad Spending Race
Ad Industry Metrics

Surprising Leaders in Super PAC Web Ad Spending Race

12y Kate Kaye

Surprising Leaders in Super PAC Web Ad Spending Ra...

Super PACs spent $5.86 million on web ads to support or oppose 2012 presidential candidates. Read More...

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Chimichanga-Gate Spurs Hispanic Group's Facebook Ads
Marketing

Chimichanga-Gate Spurs Hispanic Group's Facebook Ads

12y Kate Kaye

Chimichanga-Gate Spurs Hispanic Group's Facebook A...

Hispanic Leadership Network is testing a new form of direct Hispanic Facebook targeting. Read More...

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The Sponsored Obama and Jay-Z Web Event That Never Was
Marketing

The Sponsored Obama and Jay-Z Web Event That Never Was

12y Kate Kaye

The Sponsored Obama and Jay-Z Web Event That Never...

Vevo offered corporate brands the opportunity to wrap their names around the White House event. Read More...

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Obama Outspent Romney On Web Ads 2 to 1
Marketing

Obama Outspent Romney On Web Ads 2 to 1

12y Kate Kaye

Obama Outspent Romney On Web Ads 2 to 1

Romney spent far more online in 2011 than his GOP opponents. Read More...

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