Cognitive Match released a study of political ads showing sharp differences in the way younger left- and right-leaning voters looked at the content.
A mere 5 percent of registered voters with cellphones have actually coughed up their mobile phone numbers according to a new Pew report.
The President's team is running large ads on swing state sites targeting younger voters, while the Romney camp aims for a post-debate spike in donations through a nationwide DrudgeReport.com takeover.
The pro-choice organization is blanketing The Denver Post's Politics home page today with display ads encouraging voters to "Ask Mitt where he stands on women's health."
An interview with Ryan Jetton, co-founder of Utility Digital, about best business practices, ad targeting, and media buying.
Brands like Starbucks, Nike, NFL, Ford and political figures including Mitt Romney, Ann Romney, Michelle Obama, and Joe Biden are early adopters of Twitter's new Header feature.
ClickZ's 2012 election digital ad spending update shows Romney's joint committee with the GOP is bridging the large digital ad spending gap between Romney and Obama.
The nature of political discourse online tends to be passionate, if not extreme and even vitriolic. That's playing out in Promo Trend-inspired tweets from Mitt Romney, Barack Obama and others.
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
The Republican National Committee appears to have removed anti-Romney tweets from its site that were featured there yesterday.