If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
Around 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ... read more
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more
As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results ... read more
How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your digital marketing strategy.
Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral shift during the holiday season.
Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relationships and nurture leads.
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.