The five latest Google Ads features and how to make the most of them

Digital Advertising The five latest Google Ads features and how to make the most of them

7m Martin Romerio

The five latest Google Ads features and how to mak...

SEISO guide to test the latest Google Ads features and let them work for you Read More...

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How automation solves the problem of product feed and retail ad management

AI & Automation How automation solves the problem of product feed and retail ad management

9m Jacqueline Dooley

How automation solves the problem of product feed ...

Channable is a global retail platform that enables digital marketers, brands, and online retailers to effectively automate and manage their online ret...

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The three pillars to overcome SaaS marketing complexity

Digital Marketing The three pillars to overcome SaaS marketing complexity

9m Dave Porter

The three pillars to overcome SaaS marketing compl...

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and ret...

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Digital channel performance: Evangelizing and communicating with the C-Suite

Digital Leaders Digital channel performance: Evangelizing and communicating with the C-Suite

9m Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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Holiday marketing: Get the data that puts you ahead of the competition

Competition Holiday marketing: Get the data that puts you ahead of the competition

12m Sarah Mehlman

Holiday marketing: Get the data that puts you ahea...

Adjust your holiday marketing strategy based on what your competitors are doing to drive clicks. Analyzing keyword-driven traffic for seasonal marketi...

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Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Digital Advertising Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

1y Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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The times, they are e-changin': How re-engagement has become more valuable during COVID-19

Digital Advertising The times, they are e-changin': How re-engagement has become more valuable during COVID-19

1y Omri Argaman

The times, they are e-changin': How re-engagement ...

User acquisition is an important part of the conversions game, but what they could be missing in their marketing campaigns during the COVID-19 pandemi...

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New report: SEO and Content Marketing jobs see salary boosts in 2019

Content New report: SEO and Content Marketing jobs see salary boosts in 2019

2y Barry Levine

New report: SEO and Content Marketing jobs see sal...

Seven of 10 types of content marketing and SEO roles saw salary increases from 2018 to 2019, according to a new report by Conductor. SEO Manager, for ...

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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

3y Emily Alford

The ROI of multi-touch attribution models: One com...

Up to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...

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How do you measure a good click-through rate (CTR) for PPC?

Digital Marketing How do you measure a good click-through rate (CTR) for PPC?

3y Tereza Litsa

How do you measure a good click-through rate (CTR)...

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR...

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How to make the most of your Amazon ad spend

Ecommerce How to make the most of your Amazon ad spend

3y Emily Alford

How to make the most of your Amazon ad spend

US advertisers alone spent $7.41 billion dollars on Amazon advertising in 2018, which is a 122.6% increase YoY. Tips for maximizing that investment. R...

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Managing search marketing for enterprise: Tips from the experts

Search Managing search marketing for enterprise: Tips from the experts

3y Kimberly Collins

Managing search marketing for enterprise: Tips fro...

Tips and highlights from a recent roundtable discussion with top-tier marketing leaders on search marketing for enterprise businesses. Read More...

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How Google Ads determines what you pay

Digital Advertising How Google Ads determines what you pay

3y Mike Ncube

How Google Ads determines what you pay

How the Google Ads auction works, how Google determines which ad to show and where, and how it calculates how much you end up paying. Read More...

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Amazon Advertising class: Nail these 7 essential growth hacks

Ecommerce Amazon Advertising class: Nail these 7 essential growth hacks

3y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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5 tips to reduce CPC in Google AdWords

Search 5 tips to reduce CPC in Google AdWords

3y Pawan Sahu

5 tips to reduce CPC in Google AdWords

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance. Read More...

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

3y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

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Analysis of Mary Meeker’s internet trends report 2018 - part 1

Analyzing Customer Data Analysis of Mary Meeker’s internet trends report 2018 - part 1

3y Tereza Litsa

Analysis of Mary Meeker’s internet trends report 2...

Mary Meeker's Internet Trends report is certainly one of the most anticipated annual reports in the tech industry. We've looked at the new stats and w...

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ClickZ Bid Management Buyers Guide: Acquisio Review

Disruptive MarTech ClickZ Bid Management Buyers Guide: Acquisio Review

4y Clark Boyd

ClickZ Bid Management Buyers Guide: Acquisio Revie...

Within our Bid Management Buyers Guide, there were some clear strengths highlighted by Acquisio customers. In particular, the platform’s core bid mana...

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Attribution, integration and replication: The challenges facing advertisers in the digital age

Digital Advertising Attribution, integration and replication: The challenges facing advertisers in the digital age

4y Andrew Warren-Payne

Attribution, integration and replication: The chal...

ClickZ Intelligence presented The State of Digital Advertising 2017 webinar on 27 April 2017 in partnership with Marin Software. What are the challeng...

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Optimizing Facebook ads for success and better ROI in 2017

Display Advertising Optimizing Facebook ads for success and better ROI in 2017

5y Eimantas Balciunas

Optimizing Facebook ads for success and better ROI...

Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your busine...

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Four marketing pillars to build a business as strong as the Parthenon

Paid Search Four marketing pillars to build a business as strong as the Parthenon

5y Scott Wilson

Four marketing pillars to build a business as stro...

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense am...

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How brands can make the most of header bidding

Display Advertising How brands can make the most of header bidding

5y Rory Edwards

How brands can make the most of header bidding

Publishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...

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Behavioral targeting is coming to Snapchat

CPG Behavioral targeting is coming to Snapchat

5y Al Roberts

Behavioral targeting is coming to Snapchat

Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Face...

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55% of users don't recognise PPC ads in Google search results

Paid Search 55% of users don't recognise PPC ads in Google search results

5y Graham Charlton

55% of users don't recognise PPC ads in Google sea...

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to a new survey,...

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Eight valuable PPC tips for ecommerce sites

Ecommerce Eight valuable PPC tips for ecommerce sites

5y Mark Haupt

Eight valuable PPC tips for ecommerce sites

With the share of digital ad spend at 29.9% in 2015 and expected to increase to 39.3% in 2019* the digital advertising marketplace is becoming increas...

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Three research-driven PPC tips for the automotive industry

Paid Search Three research-driven PPC tips for the automotive industry

5y Purna Virji

Three research-driven PPC tips for the automotive ...

If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist colleagues at Bing Ads s...

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A majority of web users don't recognise ads in search results: report

Paid Search A majority of web users don't recognise ads in search results: report

6y Graham Charlton

A majority of web users don't recognise ads in sea...

A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact adverts.  The report by Ofcom, the communic...

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