Every year, the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. If this is true for your business, what can you do about it?
Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working together to support an immense amount of weight and pressure.
Publishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.
There is still confusion over which search results are ads and which are organic, at least in the minds of some web ... read more
If you’re an automaker or car dealer, 2016 should be a good year for sales. Intensive research conducted by my data scientist ... read more
A report by Ofcom has found that just 60% of adults can realise that PPC ads in search results are in fact ... read more
Around 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ... read more
Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high ... read more