Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are the new program's capabilities.
Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign.
Key SEO tools to power a content marketing campaign.
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise red flags as you try to find the right agency.
While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget.
Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to their pay-per-click campaigns.
Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success.
To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.