What are the most expensive AdWords keywords in the UK? Here's the top 100
Media

What are the most expensive AdWords keywords in the UK? Here's the top 100

8y Chris Lake

What are the most expensive AdWords keywords in th...

Around 2003, somebody asked me a question regarding paid search: “What is the most expensive keyword is on Google Adwords, and how much does it ...

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Life without Google’s right rail: 12 strategic implications for marketers
Media

Life without Google’s right rail: 12 strategic implications for marketers

8y Kevin Lee

Life without Google’s right rail: 12 strategic imp...

Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...

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Google removes right hand side ads for desktop searches
Paid Search

Google removes right hand side ads for desktop searches

8y Graham Charlton

Google removes right hand side ads for desktop sea...

As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...

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Search and social media: a look at current trends in digital storytelling
Marketing

Search and social media: a look at current trends in digital storytelling

8y Kevin Lee

Search and social media: a look at current trends ...

How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your di...

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Holiday shopping and search behaviors in moments
Paid Search

Holiday shopping and search behaviors in moments

8y Lisa Raehsler

Holiday shopping and search behaviors in moments

Real-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...

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Facebook Lead Ads opens up to all advertisers
Social

Facebook Lead Ads opens up to all advertisers

8y Angie Pascale

Facebook Lead Ads opens up to all advertisers

Now that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...

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What can marketers do now that Amazon Text Ads are a no go?
Paid Search

What can marketers do now that Amazon Text Ads are a no go?

8y Elizabeth Marsten

What can marketers do now that Amazon Text Ads are...

Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...

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The 3 reasons online advertising campaigns fail
Marketing

The 3 reasons online advertising campaigns fail

9y Tim Nichols

The 3 reasons online advertising campaigns fail

There is a fine line between success and failure in the digital marketing industry. Ensure your brand strategy is primed for prosperity by avoiding th...

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Amazon Text Ads: To Do or Not To Do?
Search

Amazon Text Ads: To Do or Not To Do?

9y Elizabeth Marsten

Amazon Text Ads: To Do or Not To Do?

Amazon has implemented its own site-specific digital advertising search tool - Amazon Text Ads. Similar in functionality to Google AdWords, here are t...

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7 Things That Really Great Online Media Buyers Do
Media

7 Things That Really Great Online Media Buyers Do

9y Tim Nichols

7 Things That Really Great Online Media Buyers Do

Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing ...

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7 SEO Tools to Improve Content Marketing
Asia

7 SEO Tools to Improve Content Marketing

9y Navneet Kaushal

7 SEO Tools to Improve Content Marketing

Key SEO tools to power a content marketing campaign. Read More...

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4 Red Flags When Hearing a PPC Agency Pitch
Paid Search

4 Red Flags When Hearing a PPC Agency Pitch

9y Michelle Morgan

4 Red Flags When Hearing a PPC Agency Pitch

Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...

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How to Identify Click Fraud and Minimize Wasting Your Ad Budget
Paid Search

How to Identify Click Fraud and Minimize Wasting Your Ad Budget

9y Tim Nichols

How to Identify Click Fraud and Minimize Wasting Y...

While a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Paid Search

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

9y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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SEO and Strategy Tips for Success with Augmented Reality
Marketing

SEO and Strategy Tips for Success with Augmented Reality

9y Dave Lloyd

SEO and Strategy Tips for Success with Augmented R...

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...

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5 PPC Tips from ClickZ Live Toronto
Conference Coverage

5 PPC Tips from ClickZ Live Toronto

9y Mike O'Brien

5 PPC Tips from ClickZ Live Toronto

To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and t...

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Your Terrible Website is Ruining Your PPC Performance
Paid Search

Your Terrible Website is Ruining Your PPC Performance

9y Michelle Morgan

Your Terrible Website is Ruining Your PPC Performa...

Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...

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Uncovering PPC Best Practices With Allstate Insurance
Conference Coverage

Uncovering PPC Best Practices With Allstate Insurance

9y Sarah Ong

Uncovering PPC Best Practices With Allstate Insura...

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada ch...

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YouTube TrueView Ads To Become Shoppable
Display Advertising

YouTube TrueView Ads To Become Shoppable

9y Mike O'Brien

YouTube TrueView Ads To Become Shoppable

Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within Tr...

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5 Web Analytics Metrics to Pump Up PPC
Paid Search

5 Web Analytics Metrics to Pump Up PPC

9y Lisa Raehsler

5 Web Analytics Metrics to Pump Up PPC

These five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...

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Quick Guide to Picking Up Facebook PPC
Paid Search

Quick Guide to Picking Up Facebook PPC

9y Elizabeth Marsten

Quick Guide to Picking Up Facebook PPC

These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
Paid Search

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

9y Lisa Raehsler

Bing Ads to Combine All Device Targeting on March ...

The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...

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Cross-Device Search Trends: Insider Insights
Paid Search

Cross-Device Search Trends: Insider Insights

9y Lars Hirsch

Cross-Device Search Trends: Insider Insights

Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...

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How to Properly Use Labels to Run Promotions for Google AdWords
Paid Search

How to Properly Use Labels to Run Promotions for Google AdWords

9y Michelle Morgan

How to Properly Use Labels to Run Promotions for G...

Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
Search

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

9y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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A Non-PPC Reading List for PPC Marketers
Paid Search

A Non-PPC Reading List for PPC Marketers

9y Elizabeth Marsten

A Non-PPC Reading List for PPC Marketers

In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...

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We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search
Paid Search

We Heart Holiday PPC: Valentine’s Day Promotions for Paid Search

9y Lisa Raehsler

We Heart Holiday PPC: Valentine’s Day Promotions f...

The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...

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