In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.
Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads.
These five Web analytics insights can help you boost your pay-per-click marketing efforts.
These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads.
The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared?
Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase.
Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions.
Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign.
In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out of their reading comfort zones.
The next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips.