Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleMarketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy...
View articleWhile segmentation can certainly be beneficial to your marketing strategy, make sure you're not just segmenting for the sake of segmenting. Read More...
View articleIf you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that ...
View articleFor those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider. Read More...
View articleThere have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of...
View articleCould LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleHere's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...
View articleWhile best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especiall...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
View articleAs summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you w...
View articleAt the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top ...
View articleFailure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and c...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleThere are many new ways to use social, mobile, and hyper-targeted marketing strategies. Consider using these channels to get email opt-ins, break into...
View articleA one-size-fits-all approach to campaign timing and device targeting just won't work in this day and age. Marketers need to get specific and refine th...
View articleHere are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an inte...
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