To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices.
Today's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust.
In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.
Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads.
These five Web analytics insights can help you boost your pay-per-click marketing efforts.
These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads.
The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prepared?
Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase.
Here are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions.
Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign.