If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that can help save the day.
For those who have already decided to bid on competitor terms in pay-per-click search, here are some best practices to consider.
There have been several interesting new PPC features and targeting releases during this second half of 2014. Here are five that you should be aware of.
Could LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady, when used correctly, the platform has the potential to be a powerful marketing tool.
Will Ello's closed, data-protected model mean changes for the social advertising landscape?
Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing.
While best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especially when it comes to PPC.
If you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boost over your competitors.
Here are some ad copy tips that will help drive searchers to click this winter holiday season.
Bing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads.