Don't just sit idly by while your PPC agency works. Here are five things you should ask your agency about your PPC campaigns. Read More...
View articleNow that we've passed the halfway mark of 2014, it's time to start prepping for the fall and the start of 2015 when it comes to your pay-per-click (PP...
View articleThere is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...
View articleTwitter’s website tags are simple to use and provide more choice, flexibility, and reach in remarketing, but experts note broad-reach display advertis...
View articleThere are several features in both Google AdWords and Bing Ads that can not only save time, but also improve efficiencies across the board. Read More...
View articleWhen is the best time to capture the audience that's ready to spend money for Father's Day, and what are they looking to buy? Read More...
View articleThere are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Read Mo...
View articleWith the World Cup just around the corner, here are five tactics you could apply in your paid search account to create efficiency and scalability. Rea...
View articleSearch marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...
View articleA look at why people care so much about click-through rates for pay-per-click advertising. Read More...
View articleWhile pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget els...
View articleExploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of ...
View articleOur neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...
View articleSearch revenue increased by 5 percent in the first quarter of 2014, while display ad revenue saw a modest uptick of 2 percent. Read More...
View articleAlthough the strong to reaction to Google's announcement that it will limit search query data may have been premature, there's no denying that changes...
View articleA look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successe...
View articleWhen you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Read More...
View articleAccording to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...
View articleBuilding off the "Mastering the PPC Challenge" session at ClickZ Live New York, a look at what makes people click, big picture decisions that affect a...
View articleHere are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression a...
View articleIn order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice. He...
View articleAs search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are al...
View articleAlthough there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleWhile I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...
View articleWhat happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
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