Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...
View articleAndrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleThe concept of using PPC for branding can make some advertisers uneasy, especially if they have been focused on chasing the conversion, CPAs, and stri...
View articleMeasuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable ...
View articleWhy do marketers still consider digital and traditional marketing as separate, isolated creatures? This was just one of the questions raised by a keyn...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleWhen it comes to geo-targeting, there are many creative ways to be more precise and relevant without limiting reach. Read More...
View articleAt the end of the day, maintaining an effective and profitable affiliate program for you and your partners is all about "chaos control." Read More...
View articleThese behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campai...
View articleNew adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, int...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleIt's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Rea...
View articleAs more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Read More...
View articleAs advertisers, we need to look at the entire purchase experience, and as PPC managers, we should examine how other channels are impactful on what we ...
View articleA completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...
View articleA few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Read More...
View articleCut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...
View articleGet ready to start on fresh campaigns in AdWords with these eight new goals. Read More...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleUnlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...
View articleThe key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Read More...
View articleWith the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...
View articlePPC won't make you taller and five other myths about PPC advertising. Read More...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleStart with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...
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