12 PPC Resolutions for 2013
Paid Search

12 PPC Resolutions for 2013

11y Kevin Lee

12 PPC Resolutions for 2013

As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...

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Are You Following PPC Best Practices?
Conference Coverage

Are You Following PPC Best Practices?

11y Melissa Mackey

Are You Following PPC Best Practices?

A checklist for successful PPC campaigns. Read More

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The Big Secret to Quality Score
Paid Search

The Big Secret to Quality Score

11y Andrew Goodman

The Big Secret to Quality Score

Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...

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5 Reasons SEM Agencies Should Do Social and SEO
Paid Search

5 Reasons SEM Agencies Should Do Social and SEO

11y Kevin Lee

5 Reasons SEM Agencies Should Do Social and SEO

The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relev...

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PPC: Fast and Slow
Paid Search

PPC: Fast and Slow

11y Andrew Goodman

PPC: Fast and Slow

There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there sho...

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Your Holiday PPC Strategy for 2012: Yes, It's Changed
Paid Search

Your Holiday PPC Strategy for 2012: Yes, It's Changed

12y Andrew Goodman

Your Holiday PPC Strategy for 2012: Yes, It's Chan...

There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...

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6 Reasons Search Clicks Rock!
Paid Search

6 Reasons Search Clicks Rock!

12y Kevin Lee

6 Reasons Search Clicks Rock!

It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Read More...

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5 Reasons to Google+ and Socialize for PPC
Paid Search

5 Reasons to Google+ and Socialize for PPC

12y Kevin Lee

5 Reasons to Google+ and Socialize for PPC

Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Read M...

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Improve Your Call-to-Action in PPC Ads
Paid Search

Improve Your Call-to-Action in PPC Ads

12y Lisa Raehsler

Improve Your Call-to-Action in PPC Ads

The key is to tightly connect and reiterate the messaging and call-to-action from the ad copy to the landing page. Read More...

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The New, New Quality Score: 1 Incredible Secret Revealed
Paid Search

The New, New Quality Score: 1 Incredible Secret Revealed

12y Andrew Goodman

The New, New Quality Score: 1 Incredible Secret Re...

Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Read More...

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PPC Bid Management for Branding
Paid Search

PPC Bid Management for Branding

12y Kevin Lee

PPC Bid Management for Branding

Are you not taking the brand impact of search into account? Read More...

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4 Ways to Prepare for Google's Paid Inclusion Hybrid
Paid Search

4 Ways to Prepare for Google's Paid Inclusion Hybrid

12y Kevin Lee

4 Ways to Prepare for Google's Paid Inclusion Hybr...

And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Read More...

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5 Reasons to Invest in Content for PPC and SEO
Paid Search

5 Reasons to Invest in Content for PPC and SEO

12y Kevin Lee

5 Reasons to Invest in Content for PPC and SEO

Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Read More...

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Online Advertising in the Age of Agility
Analytics

Online Advertising in the Age of Agility

12y Bryan Eisenberg

Online Advertising in the Age of Agility

Test and tweak. Read More

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Google AdWords: 5 New Features That You Need to Know About
Paid Search

Google AdWords: 5 New Features That You Need to Know About

12y Lisa Raehsler

Google AdWords: 5 New Features That You Need to Kn...

Changes in ad rotation settings, match types, and more. Read More...

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5 Reasons SEM Pros Should Run Facebook Advertising
Paid Search

5 Reasons SEM Pros Should Run Facebook Advertising

12y Kevin Lee

5 Reasons SEM Pros Should Run Facebook Advertising

The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Read More...

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Fraud Protection: A Must for Performance Marketing
Marketing

Fraud Protection: A Must for Performance Marketing

12y Pace Lattin

Fraud Protection: A Must for Performance Marketing

Companies that fail to protect against fraud can end up destroying business relationships. Read More...

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5 Things Asian Companies Should Do When Targeting the U.S. Market
Asia

5 Things Asian Companies Should Do When Targeting the U.S. Market

12y Motoko Hunt

5 Things Asian Companies Should Do When Targeting ...

These tips will show you how to successfully launch your site in the American market. Read More...

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The New Social Considerations for PPC for Online Businesses
Paid Search

The New Social Considerations for PPC for Online Businesses

12y Lisa Raehsler

The New Social Considerations for PPC for Online B...

It's key to keep advertising initiatives integrated with your general social networking presence. Read More...

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5 Signs Your Marketing Strategy Is Outdated
Marketing

5 Signs Your Marketing Strategy Is Outdated

12y Jeff Lerner

5 Signs Your Marketing Strategy Is Outdated

Keep up to date with the best practices of online marketing by staying away from these standbys. Read More...

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Putting the Efficiency Into Your Success Metrics
Analytics

Putting the Efficiency Into Your Success Metrics

12y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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3 Reasons Companies Don't Have a Mobile PPC Ad Strategy
Paid Search

3 Reasons Companies Don't Have a Mobile PPC Ad Strategy

12y Lisa Raehsler

3 Reasons Companies Don't Have a Mobile PPC Ad Str...

How to overcome what may be holding you back. Read More...

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9 Reasons to Outsource PPC Search Marketing
Paid Search

9 Reasons to Outsource PPC Search Marketing

12y Kevin Lee

9 Reasons to Outsource PPC Search Marketing

Is search marketing a core competency at your company? It may not be. Read More...

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Proving Your SEO Work Is Worth It
Conference Coverage

Proving Your SEO Work Is Worth It

12y Kevin Gibbons

Proving Your SEO Work Is Worth It

Evaluate your marketing campaign by how closely it meets your intended outcomes. Read More...

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How to Get More Value From Your On-Site Search Data
Analytics

How to Get More Value From Your On-Site Search Data

12y Motoko Hunt

How to Get More Value From Your On-Site Search Dat...

Plus, tips to enhance on-site search experiences for visitors. Read More...

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PPC Searcher Needs and Behavior: Reading Between the Lines
Paid Search

PPC Searcher Needs and Behavior: Reading Between the Lines

12y Lisa Raehsler

PPC Searcher Needs and Behavior: Reading Between t...

There are hidden gems in each PPC account. Read More...

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Solving the Mystery of Google's Q4 CPC Drop
Paid Search

Solving the Mystery of Google's Q4 CPC Drop

12y Kevin Lee

Solving the Mystery of Google's Q4 CPC Drop

An in-depth look at what happened with Google's drop in average CPC in the last quarter of 2011. Read More...

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