Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can ... read more
We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle their emails.
Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things like blogs, social and sales outreach.
China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown.
For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans.
Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion.
Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment.
When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the press?
A look at how authorship still influences your brand’s news and public relations content.