Leaning in: Why PR and marketing are more important than ever

Digital Marketing Leaning in: Why PR and marketing are more important than ever

2y Curtis Sparrer

Leaning in: Why PR and marketing are more importan...

Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a downturn. Read More...

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Social Listening: New report uncovers missed opportunities for PR professionals

Acquisition Social Listening: New report uncovers missed opportunities for PR professionals

2y Luke Richards

Social Listening: New report uncovers missed oppor...

A new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...

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The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

3y Jonathan Brown

The seven segments of online advertising and promo...

A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...

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Five marketing myths debunked for 2019

Content Five marketing myths debunked for 2019

3y Alex Jones

Five marketing myths debunked for 2019

Busting five of the most common marketing myths around content, brand awareness, link building, PR, and creativity as we head into 2019. Read More...

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Can you explain the difference between blockchain and Bitcoin?

Blockchain Can you explain the difference between blockchain and Bitcoin?

4y Mike O'Brien

Can you explain the difference between blockchain ...

Not every marketer can, which is why AdLedger and several (competing) global advertising agencies have partnered on a blockchain education initative. ...

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7 attributes of a marketing leader

Inclusive marketing 7 attributes of a marketing leader

4y Marisa Ricciardi, Ricciardi Group

7 attributes of a marketing leader

Marketers now have the ability to give brands a level of intimacy and exposure we couldn’t have imagined even a decade ago. We won’t be able to take a...

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Questions that journalists will ask you and how to avoid being caught out

Content Questions that journalists will ask you and how to avoid being caught out

6y John Baker

Questions that journalists will ask you and how to...

Journalists are generally quite confident and they know what they need from a story, and often how to get it. That can be intimidating, and immediatel...

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What can digital PR learn from traditional PR?

Acquisition What can digital PR learn from traditional PR?

6y Sarah McGhie

What can digital PR learn from traditional PR?

I passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...

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How do you manage all your emails?

Email How do you manage all your emails?

6y Mike O'Brien

How do you manage all your emails?

We all get a lot of email and we all have our own tricks for keeping our inboxes get out of hand. Here's how some leading industry figures handle thei...

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5 Ways to Keep Your Brand on Their Minds

Marketing 5 Ways to Keep Your Brand on Their Minds

7y Kevin Lee

5 Ways to Keep Your Brand on Their Minds

Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things l...

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Responding to an Online Hack

Asia Responding to an Online Hack

7y Gordon Choi

Responding to an Online Hack

China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital b...

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Email Strategy Changes Lives for Nonprofits

Email Email Strategy Changes Lives for Nonprofits

7y Emily Alford

Email Strategy Changes Lives for Nonprofits

For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time...

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Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

Asia Pizza Hut Australia Pulls Vegemite Ad in PR Blunder

7y Sophie Loras

Pizza Hut Australia Pulls Vegemite Ad in PR Blunde...

Pizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...

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"Show Me the Content Marketing ROI!"

Marketing "Show Me the Content Marketing ROI!"

7y Kevin Lee

"Show Me the Content Marketing ROI!"

Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...

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How to Get Traction for Your Start-Up Business

Marketing How to Get Traction for Your Start-Up Business

7y Bryan Eisenberg

How to Get Traction for Your Start-Up Business

When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the pres...

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Marrying Authority With Your Brand's PR Content Strategy

Marketing Marrying Authority With Your Brand's PR Content Strategy

8y Lisa Buyer

Marrying Authority With Your Brand's PR Content St...

A look at how authorship still influences your brand’s news and public relations content. Read More...

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Who's Driving Your Content Strategy?

Marketing Who's Driving Your Content Strategy?

8y Marko Muellner

Who's Driving Your Content Strategy?

Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance. Read More...

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APAC Journalists Embracing Digital Brand-Created Content

Asia APAC Journalists Embracing Digital Brand-Created Content

8y Jon Wade

APAC Journalists Embracing Digital Brand-Created C...

Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...

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Content Marketing Is Within Reach for Small Teams

Automation Content Marketing Is Within Reach for Small Teams

8y Stephanie Miller

Content Marketing Is Within Reach for Small Teams

Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Read More...

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PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

Asia PR & Creativity: Questions Clients Should Be Asking Their Asia-Pacific PR Agency

8y Jon Wade

PR & Creativity: Questions Clients Should Be A...

Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organizati...

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Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

Actionable Analysis Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

8y Adam Singer

Smart Digital Marketing and Analytics: Increasing ...

Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...

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Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

Actionable Analysis Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

8y Adam Singer

Data-Fluency: A Requirement for Everyone in Media,...

Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...

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Tried It, Doesn't Work!

Asia Tried It, Doesn't Work!

8y Jon Wade

Tried It, Doesn't Work!

Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" coul...

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3 Actionable Ways for PR Pros to Measure Better

Actionable Analysis 3 Actionable Ways for PR Pros to Measure Better

8y Adam Singer

3 Actionable Ways for PR Pros to Measure Better

PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...

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The Power of CRM for Solo Professionals, Consultants, and Experts

Automation The Power of CRM for Solo Professionals, Consultants, and Experts

8y Ramon Ray

The Power of CRM for Solo Professionals, Consultan...

A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for b...

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5 Must-Have Skills SEO Professionals Need to Possess in 2014

Asia 5 Must-Have Skills SEO Professionals Need to Possess in 2014

8y Navneet Kaushal

5 Must-Have Skills SEO Professionals Need to Posse...

If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...

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Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

Asia Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

8y Elisa Harca

Bloggers, Commentators, and KOLs – Harnessing the ...

Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Read More...

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