Thinking broadly about sourcing your content, as well as taking a customer-focused approach, can drive performance.
Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories heard.
Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns.
Clients asking the right questions of their PR agencies around planning and creativity will serve to speed up the move to digital for their organization, and the industry as a whole.
Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns.
Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive email or giving a presentation.
Content marketing is shifting from experimental to mainstream, but some brands are skeptical. Here are three reasons why "tried it, doesn't work" could be an incorrect analysis of the situation.
PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionable and give PR a seat at the strategy table.
A detailed look at how a small business owner can acquire more customers, including tips on getting your name out there and resources to consult for better branding.
If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials.