Thoughts on Disruption and Innovation
Social

Thoughts on Disruption and Innovation

10y Michelle Killebrew

Thoughts on Disruption and Innovation

A panel discusses the connection between disruption and innovation in technology. Read More...

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Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?
Display Advertising

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

10y Liva Judic

Coca-Cola's Cut of Gay Marriage Scene: Ad Localiza...

Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localizati...

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Digital Marketing and Comms 2014 Predictions [Video]
Asia

Digital Marketing and Comms 2014 Predictions [Video]

10y Jon Wade

Digital Marketing and Comms 2014 Predictions [Vide...

What will be the digital buzzword of 2014, will next year finally be the year of mobile and more. Read More...

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Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013
Asia

Bitches, Bones and Botulism: Asia's Top 10 Social Media #Fails in 2013

10y Charlie Pownall

Bitches, Bones and Botulism: Asia's Top 10 Social ...

And 6 tips on how companies could minimize the potential for a social media meltdown. Read More...

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Buffer Shows Off Social Crisis Management Chops After Spam Hack
Social

Buffer Shows Off Social Crisis Management Chops After Spam Hack

10y Miranda Miller

Buffer Shows Off Social Crisis Management Chops Af...

Buffer, the popular social sharing platform, was the victim of a spam hack Saturday afternoon. With an all-hands approach and a strong company culture...

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From Earned to Owned - Content Marketing Rebooted
Asia

From Earned to Owned - Content Marketing Rebooted

11y Jon Wade

From Earned to Owned - Content Marketing Rebooted

PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...

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Blogging PR Secrets and Style Guides - What's In and Out
Marketing

Blogging PR Secrets and Style Guides - What's In and Out

11y Lisa Buyer

Blogging PR Secrets and Style Guides - What's In a...

Advice to jumpstart a blog's exposure, visibility, and power to drive even more traffic to your company's website and optimize for maximum ROI. Read M...

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3 Questions to Ask Before Embarking on a Blogger Outreach Strategy
Asia

3 Questions to Ask Before Embarking on a Blogger Outreach Strategy

11y Jon Wade

3 Questions to Ask Before Embarking on a Blogger O...

Consider these approaches to improve your online media relations. Read More...

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How to Avoid Social Media Humiliation
Asia

How to Avoid Social Media Humiliation

11y Charlie Pownall

How to Avoid Social Media Humiliation

Consider these pointers to avoid a social media crisis. Read More...

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Five Common Mistakes Organizations Make When Launching a Social Media Campaign and How to Correct Them
Asia

Five Common Mistakes Organizations Make When Launching a Social Media Campa...

11y Jon Wade

Five Common Mistakes Organizations Make When Launc...

There are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...

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How to Assess Negative Online Conversations
Asia

How to Assess Negative Online Conversations

11y Charlie Pownall

How to Assess Negative Online Conversations

Consider these criteria that can be helpful in evaluating negative conversations. Read More...

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A Broader View of Online Reputation Management
Asia

A Broader View of Online Reputation Management

11y Charlie Pownall

A Broader View of Online Reputation Management

Consider these factors when thinking about your company's online reputation strategy. Read More...

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The Importance of Being Earnest
Social

The Importance of Being Earnest

12y Sundeep Kapur

The Importance of Being Earnest

The web makes things convenient. Brands need to be aware, careful, and respect this transparency. Read More...

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Social Media to Marketers: Get Over Yourself!
Actionable Analysis

Social Media to Marketers: Get Over Yourself!

12y Heidi Cohen

Social Media to Marketers: Get Over Yourself!

Five ways to break through. Read More

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Q&A: Handling a Social Media Crisis, Content Marketing, and SEO
Asia

Q&A: Handling a Social Media Crisis, Content Marketing, and SEO

12y Adaline Lau

Q&A: Handling a Social Media Crisis, Content M...

Lewis PR's Andy Oliver explains how brand managers must be experts in communities, collaboration, and content. Read More...

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Who Should Be on Your Social Media Team?
Social

Who Should Be on Your Social Media Team?

12y Liana Evans

Who Should Be on Your Social Media Team?

The seven departments in your company that you should consider incorporating into your social media strategy. Read More...

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Corporate Social Media Strategy
Social

Corporate Social Media Strategy

12y Nick Cifuentes

Corporate Social Media Strategy

Managing social within a business framework. Read More

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Marketing Through Diversity
Marketing

Marketing Through Diversity

12y Giovanni Rodriguez

Marketing Through Diversity

In a world where your customer is ever changing, it sometimes "takes one to know one." Read More...

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Is Your Company Social Media Ready for a PR Crisis?
Actionable Analysis

Is Your Company Social Media Ready for a PR Crisis?

12y Heidi Cohen

Is Your Company Social Media Ready for a PR Crisis...

Rick Perry's social media lesson for businesses. Read More...

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Who Owns Social?
Asia

Who Owns Social?

13y Pushkar Sane

Who Owns Social?

Here's how organisations can navigate the highly fragmented marketing sector offering social propositions. Read More...

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The Tweet That Was Retweeted 8,000 Times and Other Stories
Asia

The Tweet That Was Retweeted 8,000 Times and Other Stories

13y Vijay Sankaran

The Tweet That Was Retweeted 8,000 Times and Other...

How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Read More...

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The Effect of 'Media Variation'
Asia

The Effect of 'Media Variation'

13y James Wu

The Effect of 'Media Variation'

The iPad will accelerate the blurring of digital and traditional media, consider these factors when planning your media strategy. Read More...

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The Many Faces of Social Media
Marketing

The Many Faces of Social Media

13y Robin Neifield

The Many Faces of Social Media

Social media is used for many different business objectives: promotional tool, PR vehicle, customer service extension, and customer engagement vehicle...

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Building a Community Management Team
Community Management

Building a Community Management Team

13y Caroline Chen

Building a Community Management Team

The ideal community management team consists of learners and practitioners who are passionate about all aspects of the many roles they make up. Read M...

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I'm a Digital Marketing Pro; I Don't Work in IT!
Asia

I'm a Digital Marketing Pro; I Don't Work in IT!

13y Patrick Tam

I'm a Digital Marketing Pro; I Don't Work in IT!

Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Read More...

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7 Sins of Social Media Marketers
Asia

7 Sins of Social Media Marketers

13y Rudi Leung

7 Sins of Social Media Marketers

Here are seven ways how not to do your social media campaign. Read More...

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Why Measuring Social Media Buzz Is Not Enough
Analytics

Why Measuring Social Media Buzz Is Not Enough

13y Eddie Choi

Why Measuring Social Media Buzz Is Not Enough

Measuring your social media campaign is critical. Here is one approach how to be more accountable. Read More...

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