AOL Extends Premium Ad Solutions Into Video
Marketing

AOL Extends Premium Ad Solutions Into Video

9y Yuyu Chen

AOL Extends Premium Ad Solutions Into Video

Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...

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Tecate Tests Targeted Video on Bicultural Audience
Data insights

Tecate Tests Targeted Video on Bicultural Audience

9y Emily Alford

Tecate Tests Targeted Video on Bicultural Audience

To better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....

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Mothers' Day Marketing Is Not Just About the Brand
Marketing

Mothers' Day Marketing Is Not Just About the Brand

9y Emily Alford

Mothers' Day Marketing Is Not Just About the Brand

ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

9y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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Twitter Debuts Periscope to Rival Meerkat
Media

Twitter Debuts Periscope to Rival Meerkat

9y Yuyu Chen

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...

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Fruit of the Loom Shares Rules of Underwear Giving
Marketing

Fruit of the Loom Shares Rules of Underwear Giving

9y Emily Alford

Fruit of the Loom Shares Rules of Underwear Giving

Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family sho...

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Facebook vs. YouTube – Who Will Win the Video Advertising War?
Media

Facebook vs. YouTube – Who Will Win the Video Advertising War?

9y Frank Sinton

Facebook vs. YouTube – Who Will Win the Video Adve...

New data suggests that Facebook is earning many more video views than YouTube. Is this due solely to autoplay, and how should marketers react? Read Mo...

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network
Analytics

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

10y Lisa Lacy

Twitch + Extra Data = One Potentially Powerful Ama...

Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...

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What Does Net Neutrality Mean for Video Advertising?
Media

What Does Net Neutrality Mean for Video Advertising?

10y Frank Sinton

What Does Net Neutrality Mean for Video Advertisin...

During the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...

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Facebook Launches Snapchat Rival Slingshot...Again
Social

Facebook Launches Snapchat Rival Slingshot...Again

10y Carly Page

Facebook Launches Snapchat Rival Slingshot...Again

Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers? Read More...

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Rules of Thumb for Video Ads on Mobile
Media

Rules of Thumb for Video Ads on Mobile

10y Shannon E. Denison

Rules of Thumb for Video Ads on Mobile

Despite their popularity as a marketing tactic, videos - in particular pre-roll ad formats - meant to engage audiences, if not masterfully executed, m...

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Back to the Future: Are Happy Days Here Again?
Media

Back to the Future: Are Happy Days Here Again?

10y David Toner

Back to the Future: Are Happy Days Here Again?

Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to th...

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The Year of the Web Series Has Arrived
Media

The Year of the Web Series Has Arrived

11y Tessa Wegert

The Year of the Web Series Has Arrived

Where web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...

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Brands Increase Recall with TV/Digital Mix, Google Says
Media

Brands Increase Recall with TV/Digital Mix, Google Says

12y Susan Kuchinskas

Brands Increase Recall with TV/Digital Mix, Google...

Six campaigns saw 200 percent lift when adding YouTube to TV buys. Read More...

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Early Results Roll In for YouTube's New In-Stream Ads
Media

Early Results Roll In for YouTube's New In-Stream Ads

13y Ken Liebeskind

Early Results Roll In for YouTube's New In-Stream ...

Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Read More...

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TrueView - YouTube Pilots Video Pre-Roll Ads
Media

TrueView - YouTube Pilots Video Pre-Roll Ads

13y Harry Gold

TrueView - YouTube Pilots Video Pre-Roll Ads

Pre-roll video advertising can be annoying, but this offering has advantages over other approaches. Read More...

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