5 ways retailers are using AI to improve conversions
AI & Automation

5 ways retailers are using AI to improve conversions

3y Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

View article
AI applications for digital out of home advertising
AI & Automation

AI applications for digital out of home advertising

4y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

View article
Five examples that demonstrate the value of AI for B2B marketers
AI & Automation

Five examples that demonstrate the value of AI for B2B marketers

4y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

View article
Get the latest analysis and reports delivered to your inbox daily
Q&A with Greg Dolan, CEO of Keen Decision Systems
Analytics

Q&A with Greg Dolan, CEO of Keen Decision Systems

4y Charlie Braithwaite & Mahi...

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

View article
Top 10 marketing trends to watch for in 2020
Digital Marketing

Top 10 marketing trends to watch for in 2020

4y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

View article
Three ways to use predictive analytics to grow your business
Acquisition

Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

View article
Using predictive modeling to plan your 2020 marketing strategy
Analytics

Using predictive modeling to plan your 2020 marketing strategy

5y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

View article
Deloitte ad agency Heat launches AI practice to predict near-term online trends
AI & Automation

Deloitte ad agency Heat launches AI practice to predict near-term online tr...

5y Barry Levine

Deloitte ad agency Heat launches AI practice to pr...

Deloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...

View article
Predictive modeling: What it is and how it can improve your marketing strategy
Disruptive MarTech

Predictive modeling: What it is and how it can improve your marketing strat...

5y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

View article
Personalization, segmentation, testing: How email marketers can use AI
AI & Automation

Personalization, segmentation, testing: How email marketers can use AI

5y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

View article
CMO spend on analytics expected to double in next three years, despite overall economic uncertainty
AI & Automation

CMO spend on analytics expected to double in next three years, despite over...

5y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

View article
"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai
AI & Automation

"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

5y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

View article
5 first-party data strategies to power your personalization
Analytics

5 first-party data strategies to power your personalization

6y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

View article
Flashback to the forecast: Revisiting our 2017 predictions
Leadership

Flashback to the forecast: Revisiting our 2017 predictions

6y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

View article
5 businesses using AI to predict the future and profit
AI & Automation

5 businesses using AI to predict the future and profit

7y Clark Boyd

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

View article
How can analytics and AI allow marketers to predict the future?
AI & Automation

How can analytics and AI allow marketers to predict the future?

7y Clark Boyd

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

View article