5 ways retailers are using AI to improve conversions

AI & Automation 5 ways retailers are using AI to improve conversions

12m Joydeep Bhattacharya

5 ways retailers are using AI to improve conversio...

From optimizing inventory levels to intelligent fraud management, AI is doing more than sending personalized product recommendations to customers. Her...

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AI applications for digital out of home advertising

AI & Automation AI applications for digital out of home advertising

1y Dan Dawson

AI applications for digital out of home advertisin...

Dan Dawson the Chief Creative Officer at Grand Visual, highlights the multiple applications for AI in digital out of home (DOOH) advertising. Read Mor...

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Five examples that demonstrate the value of AI for B2B marketers

AI & Automation Five examples that demonstrate the value of AI for B2B marketers

1y Jacqueline Dooley

Five examples that demonstrate the value of AI for...

Five examples of AI’s use in B2B marketing technologies including ABM platforms, predictive analytics, AI-powered CRMs, and predictive compliance for ...

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Q&A with Greg Dolan, CEO of Keen Decision Systems

Analytics Q&A with Greg Dolan, CEO of Keen Decision Systems

2y Charlie Braithwaite & Mahir Prasad

Q&A with Greg Dolan, CEO of Keen Decision Systems

We spoke to Greg Dolan, CEO of Keen Decision Systems, about his professional journey, how Keen is helping their clients during COVID-19, and what he e...

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Top 10 marketing trends to watch for in 2020

Digital Marketing Top 10 marketing trends to watch for in 2020

2y Heidi Melin

Top 10 marketing trends to watch for in 2020

From dozens of predictions and analyses across the industry, Workfront CMO Heidi Melin, picks the top 10 marketing trends to look out for in 2020. Rea...

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Three ways to use predictive analytics to grow your business

Acquisition Three ways to use predictive analytics to grow your business

2y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Using predictive modeling to plan your 2020 marketing strategy

Analytics Using predictive modeling to plan your 2020 marketing strategy

2y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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Deloitte ad agency Heat launches AI practice to predict near-term online trends

AI & Automation Deloitte ad agency Heat launches AI practice to predict near-term online trends

2y Barry Levine

Deloitte ad agency Heat launches AI practice to pr...

Deloitte's new Heat AI aims to surface short-term online trends by analyzing as many as 100 million posts daily and generating up to one million predi...

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Predictive modeling: What it is and how it can improve your marketing strategy

Disruptive MarTech Predictive modeling: What it is and how it can improve your marketing strategy

2y Emily Alford

Predictive modeling: What it is and how it can imp...

Key findings from a recent survey on predictive modeling in marketing. Nearly half of respondents (45.4%) said their current decision making is “usefu...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

2y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

AI & Automation CMO spend on analytics expected to double in next three years, despite overall economic uncertainty

2y Luke Richards

CMO spend on analytics expected to double in next ...

Recent research shows marketing spend on analytics forecast to double in the next three years, despite CMO optimism about the economy at lowest levels...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI & Automation "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

3y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

3y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

4y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

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5 businesses using AI to predict the future and profit

AI & Automation 5 businesses using AI to predict the future and profit

4y Clark Boyd

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

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How can analytics and AI allow marketers to predict the future?

AI & Automation How can analytics and AI allow marketers to predict the future?

4y Clark Boyd

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

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