The growth of Amazon Advertising and how it’s linked to Prime Day 2019
Digital Advertising

The growth of Amazon Advertising and how it’s linked to Prime Day 2019

5y Tereza Litsa

The growth of Amazon Advertising and how it’s link...

Kenshoo found that advertisers spent 3.8X on this year's Prime Day compared to any other day in July, but they also generated 5.8x their usual revenue...

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Amazon Prime Day 2019: Key stats on consumer habits
Digital Marketing

Amazon Prime Day 2019: Key stats on consumer habits

5y Tereza Litsa

Amazon Prime Day 2019: Key stats on consumer habit...

More than 300 retailers joined Prime Day 2019, and stats show revenue increases both on and off Amazon. What do these insights show us on consumer beh...

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5 takeaways from the record-breaking Cyber Weekend
Ecommerce

5 takeaways from the record-breaking Cyber Weekend

5y Mike O'Brien

5 takeaways from the record-breaking Cyber Weekend

Cyber Monday was the largest online shopping day in both U.S. and Amazon history, while Cyber Weekend saw a surge in sales globally and on mobile devi...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce
Ecommerce

Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Goliath vs. Goliath: Amazon's ad spend continues to soar
Search

Goliath vs. Goliath: Amazon's ad spend continues to soar

6y Mike O'Brien

Goliath vs. Goliath: Amazon's ad spend continues t...

Consumers spent more during Prime Day than any other day in Amazon history. A new Merkle report shows that marketers are also spending more than ever....

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What does Prime Day mean for retailers other than Amazon?
Ecommerce

What does Prime Day mean for retailers other than Amazon?

6y Mike O'Brien

What does Prime Day mean for retailers other than ...

Prime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as w...

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What can we learn from Amazon Prime day?
Ecommerce

What can we learn from Amazon Prime day?

8y Michael Barber

What can we learn from Amazon Prime day?

So yesterday was Amazon Prime Day, an event more celebrated in the Barber household than yours truly’s birthday. The invention of Amazon Prime a...

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Amazon Prime Day creates a 'halo effect' for rival retailers
Ecommerce

Amazon Prime Day creates a 'halo effect' for rival retailers

8y Graham Charlton

Amazon Prime Day creates a 'halo effect' for rival...

Prime Day may be intended to benefit Amazon, but it can also work for rival retailers, as shoppers looking for deals tend to visit not just Amazon, bu...

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