The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

Data & Analytics The cost of complexity: ClickZ's advisory board discuss the latest trends in martech

12m Jacqueline Dooley

The cost of complexity: ClickZ's advisory board di...

ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...

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When it comes to customer data, they should always willingly opt-in

Data-Driven Marketing When it comes to customer data, they should always willingly opt-in

1y Or Lenchner

When it comes to customer data, they should always...

Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...

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Five things to ask when seeking alternatives in a cookie-less world

Data-Driven Marketing Five things to ask when seeking alternatives in a cookie-less world

1y Ajit Thupil

Five things to ask when seeking alternatives in a ...

Ajit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...

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A world without third-party data: The end of personalized marketing?

Data-Driven Marketing A world without third-party data: The end of personalized marketing?

1y Vivek Lakshman

A world without third-party data: The end of perso...

How marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...

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Q&A with Tealium: Data regulations and the consumer experience

Data-Driven Marketing Q&A with Tealium: Data regulations and the consumer experience

2y Charlie Braithwaite

Q&A with Tealium: Data regulations and the consume...

We spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...

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Three steps on how to get personalization right

Digital Marketing Three steps on how to get personalization right

2y Ian Lowe

Three steps on how to get personalization right

With a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...

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Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

Marketing Acoustic gives tips on future proofing your martech stacks and highlight 'trust' as a key trend for 2020

2y Mahir Prasad

Acoustic gives tips on future proofing your martec...

Acoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...

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Tealium report: Consumers trust brands with their data, but with conditions

Analyzing Customer Data Tealium report: Consumers trust brands with their data, but with conditions

2y Barry Levine

Tealium report: Consumers trust brands with their ...

Tealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...

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What the privacy era means to mobile apps and customer experience

Industry Developments What the privacy era means to mobile apps and customer experience

2y Mike Herrick

What the privacy era means to mobile apps and cust...

A privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...

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Brave releases 1.0 of new privacy-focused browser and private ad network

AI & Automation Brave releases 1.0 of new privacy-focused browser and private ad network

2y Barry Levine

Brave releases 1.0 of new privacy-focused browser ...

Today, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...

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Sourcepoint adds CCPA compliance to its Consent Management Platform

Data & Analytics Sourcepoint adds CCPA compliance to its Consent Management Platform

2y Barry Levine

Sourcepoint adds CCPA compliance to its Consent Ma...

Sourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...

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Deloitte on what retailers can do to protect consumer data privacy

Retail Deloitte on what retailers can do to protect consumer data privacy

2y Jacqueline Dooley

Deloitte on what retailers can do to protect consu...

New report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...

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IAB follows up GDPR Framework with one for CCPA

Industry Developments IAB follows up GDPR Framework with one for CCPA

2y Barry Levine

IAB follows up GDPR Framework with one for CCPA

The IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...

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Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

Data & Analytics Tru Optik releases Privacy.TV, CCPA-compatible solution for Net-based TV

2y Barry Levine

Tru Optik releases Privacy.TV, CCPA-compatible sol...

Tru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...

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Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

Strategy & Leadership Consumer data privacy, the cloud, and common pitfalls: Q&A with Aiven CTO

2y Charlie Braithwaite

Consumer data privacy, the cloud, and common pitfa...

When it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...

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Data privacy: What should marketers be doing to prepare for regulation?

Data & Analytics Data privacy: What should marketers be doing to prepare for regulation?

2y Charlie Braithwaite

Data privacy: What should marketers be doing to pr...

"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

Digital Advertising IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

2y Barry Levine

IAB Tech Lab proposes vision of a post-cookie ‘use...

“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...

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Google launches major new initiative to protect both consumer privacy and free online content

Digital Advertising Google launches major new initiative to protect both consumer privacy and free online content

2y Barry Levine

Google launches major new initiative to protect bo...

Google said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...

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How European marketers are navigating data in light of GDPR and ePrivacy Regulation

Data & Analytics How European marketers are navigating data in light of GDPR and ePrivacy Regulation

2y Luke Richards

How European marketers are navigating data in ligh...

ePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...

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Where does the new IBM spinoff Acoustic fit in?

AI & Automation Where does the new IBM spinoff Acoustic fit in?

2y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

Data & Analytics Privacy tech: New category of "individual rights management tools" among most popular purchases for next 12 months

2y Barry Levine

Privacy tech: New category of "individual rights m...

Privacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...

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Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

Digital Marketing Facebook rolls out their biggest redesign in five years: What does it mean for marketers?

2y Tereza Litsa

Facebook rolls out their biggest redesign in five ...

Their updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...

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GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

3y Tessa Judge

GeoEdge CEO Amnon Siev about ad integrity and safe...

Interview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...

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Blockchain for ad tech: an anti-fraud panacea or placebo?

Blockchain Blockchain for ad tech: an anti-fraud panacea or placebo?

3y Ivan Guzenko

Blockchain for ad tech: an anti-fraud panacea or p...

A lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...

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Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

Blockchain Online ad fraud in 2018 hit $19bn: How blockchain could eliminate it

3y Carlos Acevedo and Donny Dvorin

Online ad fraud in 2018 hit $19bn: How blockchain ...

The DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...

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Is DuckDuckGo on the verge of another surge in popularity?

Search Marketing Is DuckDuckGo on the verge of another surge in popularity?

3y Mike O'Brien

Is DuckDuckGo on the verge of another surge in pop...

After Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...

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Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

Marketing Technology Weekly martech review: Marriott data breach, Google prevents AI bias, Amazon doubles ad revenue

3y Kimberly Collins

Weekly martech review: Marriott data breach, Googl...

We review the top news in martech from the week of November 26–December 3, 2018.  Read More...

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