ClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleTransparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read More...
View articleAjit Thupil, Chief Product Officer of Tapad, shows what’s needed in the new ecosystem developed to replace the third-party cookie. Read More...
View articleHow marketers must tap into zero-party data in order to remain competitive in a hyper-personalized market with an increased focus on compliance and fo...
View articleWe spoke to Mike Anderson, co-founder and CTO at Tealium, about how data regulations are affecting marketers—and what this means for the overall consu...
View articleWith a new Gartner report predicting that 80% of marketers will abandon personalization efforts within 5-years, Crownpeak's Ian Lowe shows how to get ...
View articleAcoustic CMO Norman Guadagno: Nimble marketing tools and better leveraging of AI and machine learning is key to future proofing your martech stack. Re...
View articleTealium's latest report looks to to better understand the relationships between brands and data privacy. Read More...
View articleA privacy and security first era is emerging -- so what does it mean for customer experience (CX) generally, and mobile apps and websites in particula...
View articleToday, Brave released a new 1.0 version of its privacy-focused browser and a new ad network that could dramatically reshape online advertising. Read M...
View articleSourcepoint has added additional capabilities to their existing Consent Management Platform to meet upcoming CCPA regulation. They've also released re...
View articleNew report from Deloitte on what retailers can do now to prioritize consumer data privacy, challenges they face, and progress thus far. Read More...
View articleThe IAB has released a new CCPA Framework for Publishers and Technology Companies around selling user data, open for public comment until Nov 5. Read ...
View articleTru Optik is out with a new solution called Privacy.TV that will let users opt-out of having their collected data used for audience-based ad targeting...
View articleWhen it comes to consumer data privacy issues, how secure are cloud-based solutions versus on-premise? What are common pitfalls where businesses might...
View article"Good marketers aren't spammers, and these regulations simply maintain the high standards they already hold of themselves," says Harold Giménez, VP of...
View article“Today, identity is not owned by the consumer,” IAB Tech Lab SVP Jordan Mitchell told ClickZ. They're proposing a new, non-cookie method for consented...
View articleGoogle said on Thursday they plan to work with the web community to “develop new standards that advance privacy, while continuing to support free acce...
View articleePrivacy Regulation and GDPR are affecting data capture and personalization activities in European businesses, but the future looks good for consumer ...
View articleIBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...
View articlePrivacy compliance is maturing and tools growing in popularity, finds new report. "The sequence now is: locate personal data, then map the flow of tha...
View articleTheir updated vision is now based on six principles: Private interactions, encryption, reduced permanence, safety, interoperability, and secure data s...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleA lot of buzz has been devoted to blockchain in ad tech this year, but marketers are still uncertain how to separate what’s real and what’s not. Read ...
View articleThe DOJ recently indicted a massive digital ad fraud ring. Insight from Brave, Lucidity, Rebel AI, and AdLedger on how blockchain could have prevented...
View articleAfter Facebook's Cambridge Analytica scandal, one of many tech giant controversies this year, DuckDuckGo saw its most dramatic increase in traffic eve...
View articleWe review the top news in martech from the week of November 26–December 3, 2018. Read More...
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