Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay.
Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.
Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare?
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.
Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it?
Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape?
An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information.
Dot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies.
With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value.