Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers
Disruptive MarTech

Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Fa...

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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In the wake of GDPR, what’s next for data privacy?
Analytics

In the wake of GDPR, what’s next for data privacy?

5y Patrick Salyer

In the wake of GDPR, what’s next for data privacy?

In a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...

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Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sales, Facebook's Portal now available
Disruptive MarTech

Weekly martech review: SAP buys Qualtrics, Alibaba's record Singles Day sal...

5y Kimberly Collins

Weekly martech review: SAP buys Qualtrics, Alibaba...

We review the top news in martech from the week of November 5–November 12, 2018. Read More...

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Weekly martech review: Google walkout + Search privacy update, Amazon Ad earnings, YouTube ad safety
Disruptive MarTech

Weekly martech review: Google walkout + Search privacy update, Amazon Ad ea...

5y Kimberly Collins

Weekly martech review: Google walkout + Search pri...

We review the top news in martech from the week of October 29–November 5, 2018.  Read More...

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Are we finally reaching a tipping point of who controls the web?
Digital Transformation

Are we finally reaching a tipping point of who controls the web?

5y Kimberly Collins

Are we finally reaching a tipping point of who con...

In the wake of yet another data breach, this time from Google, we go back to the roots of the worldwide web and the trajectory its taken since. We fol...

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Looking back three months: What's changed since the GDPR went into effect?
Analytics

Looking back three months: What's changed since the GDPR went into effect?

6y Mike O'Brien

Looking back three months: What's changed since th...

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...

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Digital ads – no consumer data needed
Digital Advertising

Digital ads – no consumer data needed

6y Dave Atchison

Digital ads – no consumer data needed

This guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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GDPR: How US businesses are preparing
Analytics

GDPR: How US businesses are preparing

6y Clark Boyd

GDPR: How US businesses are preparing

With the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...

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How the GDPR promises to improve personalization
Analytics

How the GDPR promises to improve personalization

6y Mike O'Brien

How the GDPR promises to improve personalization

The General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...

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Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein
Blockchain

Why CMOs need to understand the power of blockchain and the impact it will ...

6y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

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From 1980 through next May: The evolution of GDPR
Analytics

From 1980 through next May: The evolution of GDPR

6y Mike O'Brien

From 1980 through next May: The evolution of GDPR

In just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...

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What companies can learn from the We-Vibe lawsuit about the Internet of Things
Data regulations

What companies can learn from the We-Vibe lawsuit about the Internet of Thi...

7y Al Roberts

What companies can learn from the We-Vibe lawsuit ...

A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...

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The ad industry lashes out at new FCC privacy rules
Data regulations

The ad industry lashes out at new FCC privacy rules

7y Al Roberts

The ad industry lashes out at new FCC privacy rule...

Last week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...

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Google comes under fire for privacy policy PII change
Display Advertising

Google comes under fire for privacy policy PII change

7y Al Roberts

Google comes under fire for privacy policy PII cha...

Earlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...

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Can advertisers make the walled gardens hand over their keys?
Media

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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Eight predictions about the future of big data
Data insights

Eight predictions about the future of big data

8y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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Data privacy: the clock is ticking for U.S. marketers
Analytics

Data privacy: the clock is ticking for U.S. marketers

8y Pelin Thorogood

Data privacy: the clock is ticking for U.S. market...

How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...

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What the influx of smart homes means for brand marketers
Data insights

What the influx of smart homes means for brand marketers

8y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Europe’s highest court: safe harbor data sharing between EU, U.S. invalid
Marketing

Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

9y Yuyu Chen

Europe’s highest court: safe harbor data sharing b...

U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...

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GroupM and TAG Join Forces to Tackle Brand Safety
Display Advertising

GroupM and TAG Join Forces to Tackle Brand Safety

9y Yuyu Chen

GroupM and TAG Join Forces to Tackle Brand Safety

GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...

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IAB UK Provides Solutions to Five Major Industry Challenges
Marketing

IAB UK Provides Solutions to Five Major Industry Challenges

9y Yuyu Chen

IAB UK Provides Solutions to Five Major Industry C...

The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]
Data insights

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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Win Over the Consumer With Data Transparency
Data insights

Win Over the Consumer With Data Transparency

9y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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4 Keys to Personalization in an Omnichannel World
Analytics

4 Keys to Personalization in an Omnichannel World

9y Pelin Thorogood

4 Keys to Personalization in an Omnichannel World

How to achieve that one-to-one connection as your customers navigate across channels. Read More...

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12 Add-Ons When Setting Up Google Analytics
Analytics

12 Add-Ons When Setting Up Google Analytics

9y Zac Martin

12 Add-Ons When Setting Up Google Analytics

Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...

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