We review the top news in martech from the week of November 19–November 26, 2018. Read More...
View articleIn a marketer survey by SAP, 42% did not believe GDPR applied to them and 26% said they did not collect the type of data protected under the regulatio...
View articleWe review the top news in martech from the week of November 5–November 12, 2018. Read More...
View articleWe review the top news in martech from the week of October 29–November 5, 2018. Read More...
View articleIn the wake of yet another data breach, this time from Google, we go back to the roots of the worldwide web and the trajectory its taken since. We fol...
View articleSome marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...
View articleThis guest post comes from Dave Atchison, the CEO of New Engen. He discusses the recent California Consumer Privacy Act and what it means for digital ...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleWith the May 25 2018 deadline for implementing the GDPR's stipulations fast approaching, global businesses are investing heavily to get their house in...
View articleThe General Data Protection Regulation (GDPR) will give marketers less data to work with… but the data they have will be better. With consumers opting...
View articleAs the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...
View articleIn just six months, the General Data Protection Regulation will take effect in the European Union, requiring marketers to get consumers’ consent to st...
View articleA class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they...
View articleLast week, the Federal Communications Commission (FCC) announced sweeping new privacy rules that restrict how internet service providers (ISPs) can us...
View articleEarlier this year, Google made a change to its privacy policy that is now drawing criticism from privacy proponents. As detailed by ProPublica, Google...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleReal-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...
View articleHow can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy? Read ...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleAd blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...
View articleU.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital adverti...
View articleGroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising...
View articleThe IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Read More...
View articleA new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...
View articleCompanies that are honest about their data practices are more likely to build trust with consumers. Read More...
View articleHow to achieve that one-to-one connection as your customers navigate across channels. Read More...
View articleGoogle Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips. Read More...
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