A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them.
Companies that are honest about their data practices are more likely to build trust with consumers.
How to achieve that one-to-one connection as your customers navigate across channels.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay.
Cart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and crosses the line for many consumers.
Levi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare?
Facebook has announced a new encryption feature that will secure email data from both hackers and government interference.
Do we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it?
Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape?