MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...
View articleCart abandonment emails have proven profitable for retailers, though sending emails referencing items that were simply viewed can be off-putting and c...
View articleLevi's is partnering with Google to create yarn for gesture-sensitive smart clothing, but are so many new wearables a potential data nightmare? Read M...
View articleFacebook has announced a new encryption feature that will secure email data from both hackers and government interference. Read More...
View articleDo we have a “customer data revolt” heading in our direction and if so, what should organisations being doing about it? Read More...
View articleTelecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Read More...
View articleAn Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what const...
View articleDot Brands can give a sense of security to consumers who may be susceptible to phishing emails or scams from fake companies. Read More...
View articleWith the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value. Read More...
View articleDoes the language marketers use have an effect on how successful our digital campaigns are? If we change the words we use, could we stack the deck in ...
View articleTwitter's latest transparency report shows government requests for user data and tweet removal have seen a sharp increase. Read More...
View articleWhen done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Read More...
View articleIn last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might com...
View articleAs we near the end of 2015's first month, here's a look at what the rest of the year may have in store, including leaps in the mobile, wearable techno...
View articleUsers can now prevent Facebook from telling senders that they saw their messages. Read More...
View articleFacebook has joined forces with antivirus firm ESET to offer users the ability to scan for viruses and malware. Read More...
View articleTwitter users have been given quicker and easier options for blocking offensive content on the social network. Read More...
View articleThe social network offers a simple way to can uninteresting brands, friends, and Pages. Read More...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleIt's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Read More...
View articleIn advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Read More...
View articleThe marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleBrands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...
View articleDigital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers....
View articleAs marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for ...
View articleFacebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...
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