How Will Facebook's New Privacy Settings Affect Marketers?
Social

How Will Facebook's New Privacy Settings Affect Marketers?

10y Mike O'Brien

How Will Facebook's New Privacy Settings Affect Ma...

Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have alwa...

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Facebook Leads Way In In-store Sales for SMBs [Study]
Data insights

Facebook Leads Way In In-store Sales for SMBs [Study]

10y Yuyu Chen

Facebook Leads Way In In-store Sales for SMBs [Stu...

A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for s...

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CASL: The Sky Isn’t Falling
Email

CASL: The Sky Isn’t Falling

10y Derek Harding

CASL: The Sky Isn’t Falling

The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "in...

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Automotive

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

10y Lisa Lacy

In-Car Wi-Fi Will Create Opportunities for Adverti...

A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities fo...

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The Old Adage Is True: It’s All About Location, Location, Location
Media

The Old Adage Is True: It’s All About Location, Location, Location

10y Anna Bager

The Old Adage Is True: It’s All About Location, Lo...

When it comes to mobile, location is just as important as timing, but there's still a lot of work to be done until marketers have a firm grasp on loca...

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion
Actionable Analysis

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

10y Andrew Edwards

Light a Candle for the Digital Marketer in an Age ...

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...

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Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Based Targeting
Marketing

Reaching People, Not Devices: How ID-Based Targeting Is Devouring Cookie-Ba...

10y Angie Pascale

Reaching People, Not Devices: How ID-Based Targeti...

Cookie targeting is about devices, while ID targeting is about people, providing better control for advertisers and allowing for realistic frequency c...

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Microsoft Promises No Targeted Advertising With Updated Privacy Policy
Display Advertising

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

10y Dave Neal

Microsoft Promises No Targeted Advertising With Up...

In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Read More...

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Facebook to Sell Web Browsing Data to Advertisers
Data insights

Facebook to Sell Web Browsing Data to Advertisers

10y Carly Page

Facebook to Sell Web Browsing Data to Advertisers

The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads. ...

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4 Ways to Prepare for the Future of the Inbox
Email

4 Ways to Prepare for the Future of the Inbox

10y Margaret Farmakis

4 Ways to Prepare for the Future of the Inbox

With all the changes coming to the email channel, it's easy to lose sight of what you need to focus on to both optimize what you're doing today and st...

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The 10 Things You Should Never Do on Your Phone in Business
Media

The 10 Things You Should Never Do on Your Phone in Business

10y Jasmine Sandler

The 10 Things You Should Never Do on Your Phone in...

Although we now have the capability to do almost anything on our phones, there are some things that just aren't appropriate in business. Read More...

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AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org
Social

AOL, Facebook, Google, and Twitter Fight Bad Ads With TrustInAds.org

10y Lisa Lacy

AOL, Facebook, Google, and Twitter Fight Bad Ads W...

The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them...

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Investing in Trust to Gain Loyalty
Automation

Investing in Trust to Gain Loyalty

10y Stephanie Miller

Investing in Trust to Gain Loyalty

As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and ...

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Yahoo Drops Support for Do Not Track
Analytics

Yahoo Drops Support for Do Not Track

10y Chris Merriman

Yahoo Drops Support for Do Not Track

Personalized content is good for you, apparently. Read More...

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Facebook Debuts Audience Network and Anonymous Login
Media

Facebook Debuts Audience Network and Anonymous Login

10y Lisa Lacy

Facebook Debuts Audience Network and Anonymous Log...

Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...

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Marketers Abuzz Over Burt’s Bees Digital Calendar Ads
Marketing

Marketers Abuzz Over Burt’s Bees Digital Calendar Ads

10y Mary Lisbeth D'Amico

Marketers Abuzz Over Burt’s Bees Digital Calendar ...

Burt's Bees' new campaign finds a home in customers' online calendars, which is uncharted territory for digital marketers. But will it be seen as help...

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Is It Cheaper to Keep Than Delete?
Analytics

Is It Cheaper to Keep Than Delete?

10y Jim Sterne

Is It Cheaper to Keep Than Delete?

Oftentimes it may be cheaper and less time-consuming to just keep data than to delete it. But how long is data valid and valuable, and how long until ...

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5 Things Every Email Marketer Should Know
Email

5 Things Every Email Marketer Should Know

10y Derek Harding

5 Things Every Email Marketer Should Know

Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...

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What’s in a Tag?
Analytics

What’s in a Tag?

10y Pelin Thorogood

What’s in a Tag?

The tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...

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Facebook Tests Privacy Settings With Zuckersaurus
Social

Facebook Tests Privacy Settings With Zuckersaurus

10y Melanie White

Facebook Tests Privacy Settings With Zuckersaurus

Facebook has introduced a blue cartoon dinosaur that alerts you of your privacy settings before you share a post. Read More...

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3 Trends Marketers in Asia Can Learn From SXSW Interactive
Asia

3 Trends Marketers in Asia Can Learn From SXSW Interactive

10y Vincent Teo

3 Trends Marketers in Asia Can Learn From SXSW Int...

Big brands jumping on start-ups, privacy, and data ownership were among the key themes at the Austin, Texas-based event, which held valuable lessons f...

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Of 3 Minds on Privacy - and a Song
Analytics

Of 3 Minds on Privacy - and a Song

10y Jim Sterne

Of 3 Minds on Privacy - and a Song

While we want our preferences and habits to be remembered by brands and marketers, the growing possibilities of Big Data bring on feelings of fear, un...

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New "Retargeting Playbook" Arms Marketers With Best Practices
Display Advertising

New "Retargeting Playbook" Arms Marketers With Best Practices

10y Danny Goodwin

New "Retargeting Playbook" Arms Marketers With Bes...

"The Retargeting Playbook" covers strategies from basic to advanced, gives tips on how to set up retargeting campaigns, and shares best practices and ...

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Privacy is Dead, So What Do We Do Next? An Interview With JWT
Marketing

Privacy is Dead, So What Do We Do Next? An Interview With JWT

10y Melanie White

Privacy is Dead, So What Do We Do Next? An Intervi...

In an era when living publicly is becoming the default, is privacy a dying phenomenon? If so, how can consumers control the digital information that i...

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5 Questions to Ask Your Potential Programmatic Buying Partner
Media

5 Questions to Ask Your Potential Programmatic Buying Partner

10y Kristin Kovner

5 Questions to Ask Your Potential Programmatic Buy...

With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...

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60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy
Analytics

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

10y Rand Schulman

60 Minutes "Amazed and Shocked" by Web Analytics I...

On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...

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SXSW 2014: Mobile Saturday - Location-Based Marketing
Local

SXSW 2014: Mobile Saturday - Location-Based Marketing

10y Jason Burby

SXSW 2014: Mobile Saturday - Location-Based Market...

A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, p...

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