Using beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season.
It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead.
In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies.
The marketing world is buzzing about beacons. Will they improve the shopping experience this holiday season, or should we be worried about the privacy concerns they bring?
Will Ello's closed, data-protected model mean changes for the social advertising landscape?
Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising.
Digital strategists from GE, Waze, Thinaire, and PwC came together to discuss using data and wearables to create real-world engagement with customers.
As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for visibility and control for individuals who want to understand how their personal data is being used.
Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach.
Facebook's Privacy Checkup feature will make people more aware of their privacy settings, cutting off the flow of free information marketers have always been able to use for targeting.