We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...
View articleAt this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...
View articleData breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...
View articleThe time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...
View articleA sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...
View articleIt's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...
View articleProgrammatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articleData Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...
View articleA class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...
View articleUsing popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...
View articleSnowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...
View articleInstant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleThe growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...
View articleThe trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...
View articleThe cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleFacebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...
View articleTechnologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleBrands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...
View articleAvoid complaints, address issues, but most importantly focus on the interaction. Read More...
View articleAs Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...
View articleFor many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
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