Dumb Question Lunch Hour
Analytics

Dumb Question Lunch Hour

10y Jim Sterne

Dumb Question Lunch Hour

We've gotten so smart about our little areas of knowledge that it has become impossible to know enough about everything to be effective. Therefore, we...

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement
Social

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movem...

10y Dave Evans

SXSW 2014: Content Marketing, the Rise of the Dark...

At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...

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SXSW, Not All That Keeps CMOs Up at Night
Analytics

SXSW, Not All That Keeps CMOs Up at Night

10y Bryan Eisenberg

SXSW, Not All That Keeps CMOs Up at Night

Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...

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Love of Data: The Root of All Evil
Analytics

Love of Data: The Root of All Evil

10y Jim Sterne

Love of Data: The Root of All Evil

The time will come when businesses - even American businesses - will have to reconcile themselves to data regulations as serious as those around banki...

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Do You Need Data Breach Readiness?
Automation

Do You Need Data Breach Readiness?

10y Stephanie Miller

Do You Need Data Breach Readiness?

A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's g...

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Email Marketers: New Stewards of Privacy and Data
Email

Email Marketers: New Stewards of Privacy and Data

10y Derek Harding

Email Marketers: New Stewards of Privacy and Data

It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...

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Is Our Future Programmatic?
Automation

Is Our Future Programmatic?

10y Stephanie Miller

Is Our Future Programmatic?

Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all...

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Leading Question: How Will the Internet of Things Change Digital Marketing as We Know It?
Data insights

Leading Question: How Will the Internet of Things Change Digital Marketing ...

10y Melanie White

Leading Question: How Will the Internet of Things ...

How will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...

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Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It)
Analytics

Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How ...

10y Liva Judic

Gigya Launches Consumer Insights Service (Super Bo...

Gigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...

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Debunking Data Collection Myths About Marketers and Brands
Data insights

Debunking Data Collection Myths About Marketers and Brands

10y Liva Judic

Debunking Data Collection Myths About Marketers an...

Data Privacy Day is the perfect reason to decode the data-driven industry and debunk myths. Read on to learn how... Read More...

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Class Action Facebook Suit Alleges Link Data in Private Messages Shared with Advertisers
Marketing

Class Action Facebook Suit Alleges Link Data in Private Messages Shared wit...

10y Michael Passingham

Class Action Facebook Suit Alleges Link Data in Pr...

A class action suit out of California has Facebook defending allegations of data mining their users' private messages. Defendants claim Facebook recor...

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Using a Popover as an Acquisition Tactic
B2C Email Marketing

Using a Popover as an Acquisition Tactic

10y Tia Matsumoto

Using a Popover as an Acquisition Tactic

Using popovers as an email registration tactic is a two-sided coin. Can you balance a marketer's needs with your customers' wants? Read More...

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The Only Story That Mattered in 2013
Actionable Analysis

The Only Story That Mattered in 2013

10y Andrew Edwards

The Only Story That Mattered in 2013

Snowden's revelations changed the game for Obama, for data collection, and for the reputation of "the web" as a place where you'd be relatively untrou...

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Tracking Dark Social Media: A Light at the End of the Tunnel
Social

Tracking Dark Social Media: A Light at the End of the Tunnel

10y Angie Pascale

Tracking Dark Social Media: A Light at the End of ...

Instant messenger, email, text message and other private sharing accounts for 69 percent of all online sharing, yet it's not trackable. What's a brand...

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What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014
Data insights

What Cookies, Hummingbird & gTLDs Mean for Digital Marketers in 2014

10y Jennifer Wolfe

What Cookies, Hummingbird & gTLDs Mean for Dig...

Not only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...

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A New Marketing Metric: Personally Provided Information
Analytics

A New Marketing Metric: Personally Provided Information

10y Jim Sterne

A New Marketing Metric: Personally Provided Inform...

The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. ...

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Marketing Industry Takes a Hit When Government Goes Spying
Automation

Marketing Industry Takes a Hit When Government Goes Spying

10y Stephanie Miller

Marketing Industry Takes a Hit When Government Goe...

The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...

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Mobile Cookies Don’t Necessarily Crumble
Media

Mobile Cookies Don’t Necessarily Crumble

10y Anna Bager

Mobile Cookies Don’t Necessarily Crumble

The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land...

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D-Day: The Cookie is Crumbling
Media

D-Day: The Cookie is Crumbling

10y Dana Hayes Jr.

D-Day: The Cookie is Crumbling

As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...

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Facebook Removes Visibility in Search Privacy Control
Social

Facebook Removes Visibility in Search Privacy Control

10y Carly Page

Facebook Removes Visibility in Search Privacy Cont...

Facebook has removed the "Who can look up your Timeline by name?" search feature. All users will now show up whenever someone types their name in the ...

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Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data and Mobile Advertising
Data insights

Geo-Location, Geo-Fencing & Creep Factor: The Future of Location Data a...

11y Benjamin Spiegel

Geo-Location, Geo-Fencing & Creep Factor: The ...

Technologic advances have allowed interactive mobile engagement through ad retargeting and location based push solutions. However, privacy concerns an...

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Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Spend
Media

Millennial Media Mines Data to Gauge Mobile Impact on Retail Traffic and Sp...

11y Matt Kapko

Millennial Media Mines Data to Gauge Mobile Impact...

Millennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...

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Brands Adopting a Leadership Position on Do Not Track Technology
Marketing

Brands Adopting a Leadership Position on Do Not Track Technology

11y McNeal Maddox

Brands Adopting a Leadership Position on Do Not Tr...

Brands need to respect consumers' boundaries, and recognize that when it comes to creating a better user experience, less might actually be more. Read...

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Tips on Getting Into the Gmail Primary Inbox
Email

Tips on Getting Into the Gmail Primary Inbox

11y Sundeep Kapur

Tips on Getting Into the Gmail Primary Inbox

Avoid complaints, address issues, but most importantly focus on the interaction. Read More...

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How Much Is Facebook's News Feed Worth to Advertisers?
Media

How Much Is Facebook's News Feed Worth to Advertisers?

11y Tessa Wegert

How Much Is Facebook's News Feed Worth to Advertis...

As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...

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The Year of Mobile (Privacy)
Media

The Year of Mobile (Privacy)

11y Sarah Hudgins

The Year of Mobile (Privacy)

For many regulators and privacy experts, the year of mobile meant becoming mired in the technology itself, or focused only on the new parties at the t...

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Convergence Analytics Needs a New Unified Query Language
Analytics

Convergence Analytics Needs a New Unified Query Language

11y Marshall Sponder

Convergence Analytics Needs a New Unified Query La...

We need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...

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