The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...
View articleWhat is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. ...
View articleThe site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...
View articleHow we can measure physical interaction to better understand customer attention. Read More...
View articleTechnology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. ...
View articleMarketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...
View articleAnd how I warned about this just before the NSA PRISM scandal broke. Read More...
View articleAn entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...
View articleMore and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...
View articleHow will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...
View articleThis spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data ...
View articleCCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...
View articleTo maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...
View articleWe have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...
View articleIf ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...
View articleBrands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...
View articleWith just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...
View articleWhat impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...
View articleThe FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleWhen next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...
View articleThe time has come where we have to define intellectual private property. Read More...
View articleFive hot topics that marketers must keep in mind as they execute throughout the year. Read More...
View articleA privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...
View articleOnce Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...
View articleThe Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...
View articleWhen ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...
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