IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety
Marketing

IAB's Updated Quality Assurance Guidelines Plan to Promote Brand Safety

11y Caitlin Rossman

IAB's Updated Quality Assurance Guidelines Plan to...

The IAB released its Quality Assurance Guidelines 2.0, a compliance program that provides assurances to advertisers that their ads won't appear alongs...

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How to Ride High in Email Marketing
Email

How to Ride High in Email Marketing

11y Simms Jenkins

How to Ride High in Email Marketing

What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. ...

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Twitter Reveals Plans for Ad Retargeting
Marketing

Twitter Reveals Plans for Ad Retargeting

11y Matt Kapko

Twitter Reveals Plans for Ad Retargeting

The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...

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Understanding Digital Customer Engagement on a Physical Level
Analytics

Understanding Digital Customer Engagement on a Physical Level

11y Mark Ryan

Understanding Digital Customer Engagement on a Phy...

How we can measure physical interaction to better understand customer attention. Read More...

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Balancing Personalized Service With 'Creep Factor'
Marketing

Balancing Personalized Service With 'Creep Factor'

11y Mary Lisbeth D'Amico

Balancing Personalized Service With 'Creep Factor'

Technology today allows companies to personalize websites at a very sophisticated level, but they need to make sure not to creep out their customers. ...

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Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy
Automation

Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Pri...

11y Stephanie Miller

Humanizing 'Big Brother' - Integrated Customer Exp...

Marketers can use data to design shared experiences that guide people through the sales or brand journey. Read More...

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Digital Analytics Is Not Surveillance
Actionable Analysis

Digital Analytics Is Not Surveillance

11y Andrew Edwards

Digital Analytics Is Not Surveillance

And how I warned about this just before the NSA PRISM scandal broke. Read More...

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4 Ways Digital Analytics Is Changing Forever
Actionable Analysis

4 Ways Digital Analytics Is Changing Forever

11y Andrew Edwards

4 Ways Digital Analytics Is Changing Forever

An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...

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Predicting Consumer Behavior
Media

Predicting Consumer Behavior

11y Alex Godelman

Predicting Consumer Behavior

More and more publishers will continue to rely on audience learning techniques and develop a better sense of what individuals with a certain taste or ...

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Privacy Please!
Asia

Privacy Please!

11y Ohad Hecht

Privacy Please!

How will the privacy policy impact marketers and companies conducting business in Hong Kong? Read More...

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Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention
Community Management

Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention

11y Michael Della Penna

Spring Cleanup: Bad Data, Not Big Data, Needs Your...

This spring be sure to conduct a data collection audit, address dirty or neglected data, focus on preferences and privacy management, break down data ...

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The Death of Audience Buy in China?
Analytics

The Death of Audience Buy in China?

11y Charlie Wang

The Death of Audience Buy in China?

CCTV, China's government-backed media, addresses the issue of Internet consumer privacy. What will be the implications for audience buy companies? Rea...

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Improving Email Acquisition - Site Registration
Email

Improving Email Acquisition - Site Registration

11y David Daniels

Improving Email Acquisition - Site Registration

To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Read More...

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If It's Not Programmatic Premium, Then What Is It?
Data insights

If It's Not Programmatic Premium, Then What Is It?

11y Chris O'Hara

If It's Not Programmatic Premium, Then What Is It?

We have to accept two types of programmatic premium right now: buying premium inventory inside of today's RTB systems through private exchanges; and b...

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The Internet of Everything: Reflections on the 2013 Mobile World Congress
Media

The Internet of Everything: Reflections on the 2013 Mobile World Congress

11y Kristin Kovner

The Internet of Everything: Reflections on the 201...

If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...

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What Brands Can Do to Circumvent Social Hacking
Social

What Brands Can Do to Circumvent Social Hacking

11y Sundeep Kapur

What Brands Can Do to Circumvent Social Hacking

Brands need to have three types of communications in place for when personal information gets hacked. Part one in a series on responsible digital mark...

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Beyond Permission: On-Demand Marketing
Media

Beyond Permission: On-Demand Marketing

11y Melinda Krueger

Beyond Permission: On-Demand Marketing

With just a few minutes of preparation, you can have a few seconds of your customer's attention. Read More...

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Overcoming 'Overly Attached Marketer' Syndrome
Marketing

Overcoming 'Overly Attached Marketer' Syndrome

11y Sean Carton

Overcoming 'Overly Attached Marketer' Syndrome

What impulse makes marketers think that somehow our brands can become our consumers' whole world? Read More...

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FTC Acts on Privacy as Rogue Apps Proliferate
Marketing

FTC Acts on Privacy as Rogue Apps Proliferate

11y Susan Kuchinskas

FTC Acts on Privacy as Rogue Apps Proliferate

The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Read More...

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5 Reasons Search Marketers Should Watch the Regulatory Landscape
Paid Search

5 Reasons Search Marketers Should Watch the Regulatory Landscape

11y Kevin Lee

5 Reasons Search Marketers Should Watch the Regula...

The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...

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Update: Last Person With 'Privacy' Revealed
Actionable Analysis

Update: Last Person With 'Privacy' Revealed

11y Andrew Edwards

Update: Last Person With 'Privacy' Revealed

When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...

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When Privacy and Business Collide
Analytics

When Privacy and Business Collide

11y Jim Sterne

When Privacy and Business Collide

The time has come where we have to define intellectual private property. Read More...

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New Year, New Thinking
Display Advertising

New Year, New Thinking

11y Larry Allen

New Year, New Thinking

Five hot topics that marketers must keep in mind as they execute throughout the year. Read More...

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Making Tracks Visiting 'The Trackers'
Marketing

Making Tracks Visiting 'The Trackers'

11y Mark Gorman

Making Tracks Visiting 'The Trackers'

A privacy lawyer's takeaways after meeting with 20 different companies engaged in online behavioral marketing. Read More...

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Facebook Details Upcoming Overhaul of Privacy Controls
Social

Facebook Details Upcoming Overhaul of Privacy Controls

11y Matt Kapko

Facebook Details Upcoming Overhaul of Privacy Cont...

Once Facebook leveled the playing field and simplified the point of entry for the unfettered sharing of media and social status updates, it encountere...

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IAB Unveils Specifications for SafeFrame 1.0
Marketing

IAB Unveils Specifications for SafeFrame 1.0

11y James Dohnert

IAB Unveils Specifications for SafeFrame 1.0

The Interactive Advertising Bureau (IAB) has released specifications for the new SafeFrame 1.0 API in hopes of receiving industry feedback for the new...

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‘You Have NO Privacy. Get Over It’
Analytics

‘You Have NO Privacy. Get Over It’

11y Graeme Burton

‘You Have NO Privacy. Get Over It’

When ex-Sun CEO Scott McNealy uttered those words back in 1999, he was roundly criticized - but right. Today, people have less privacy online than eve...

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