Consensus among industry and privacy groups is crucial to the adoption of any Do Not Track standard, but stakeholders at a recent W3C meeting in Bruss...
View articleData published on social networks will last forever, warns security panel. Read More...
View articleSenator Jay Rockefeller asked nine data firms including Acxiom and Facebook partner DataLogix, to provide detailed information on the consumer data th...
View articleThe ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Read...
View articleA study found that 99% of sales generated from online branding ad campaigns on Facebook were from people who saw an ad but did not click through. Read...
View articleThe partnership will enable Exponential's brands to target their digital ads to audiences based on their offline spending behavior. Read More...
View articleShouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be im...
View articleFirms like Somo Global are using a device recognition technology from AdTruth to track audiences across mobile devices while taking into consideration...
View articleSiteScout, a young firm based in Toronto, believes small affiliate marketers and small and mid-size agencies can benefit from the data market, too. Re...
View articleGoogle's Chrome is the latest browser to allow users to block monitoring. Read More...
View articleThe Mobile Device Privacy Act would create rules limiting consumer data tracking on smartphones. Read More...
View articleHow changes in private browsing settings may affect remarketing campaigns. Read More...
View articleData privacy engineers will be codenamed "red team," to ensure products are designed to resolve potential privacy risks. Read More...
View articleA collective of advocacy organizations sent letters to the Federal Trade Commission today asking the agency to investigate several branded sites aimed...
View articleHow can we solve the conflict between advertisers' need for more targeting and users' need for more privacy? Read More...
View articleThe FTC said that the company would be paying a record fine in the Safari cookies case. Read More...
View articleChief Privacy Officer Brendon Lynch reaffirmed the company's plans to automatically enable Do Not Track in the upcoming version of Internet Explorer. ...
View articleFacebook agreed to pay $123.5M, much of it in organization grants. Read More...
View articleYour brand and your customers are of the utmost importance to your success, so why not go the extra mile to protect them both? Read More...
View articleWhen quality of service is the only substantial difference between most brands, maintaining consumer trust is paramount. Read More...
View articleEU said Microsoft should be allowed to implement DNT by default. Read More...
View articleConsumers want ads that speak to them, and that are of interest, relevant, and useful to them. Read More...
View articleEnsure that you are giving your customers choice as a default in how or what they want to be communicated about. Read More...
View articleConspiracy theories rise, Firefox browser maker dislikes default DNT move. Read More...
View articleFirms agreed to implement appropriate corrections. Read More...
View articleA retargeting campaign must account for consumers as people - and not just data points. Read More...
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