The most important thing to P&G Chief Brand Officer Marc Pritchard

Strategy & Leadership The most important thing to P&G Chief Brand Officer Marc Pritchard

3y Mike O'Brien

The most important thing to P&G Chief Brand Of...

The world's largest advertiser, P&G certainly prizes creativity. Chief Brand Officer Marc Pritchard believes creativity requires diversity and inc...

View article
Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

Digital Advertising Who gets the gold?: The best marketing from the PyeongChang Winter Olympics

4y Mike O'Brien

Who gets the gold?: The best marketing from the Py...

In the spirit of competition, we looked back at this year's Olympics marketing and crowned nine (one for each of Team USA's gold medals) marketing win...

View article
Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

Strategy & Leadership Mass one-to-one marketing: Procter & Gamble Chief Brand Officer Marc Pritchard on the future of marketing

4y Mike O'Brien

Mass one-to-one marketing: Procter & Gamble Ch...

At WHOSAY's ANA Masters of Marketing event, Procter & Gamble Chief Brand Officer Marc Pritchard discussed “mass one-to-one marketing" and why it's...

View article
Get the latest analysis and reports delivered to your inbox daily
Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Strategy & Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

4y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

View article
Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

Digital Advertising Agility, innovation and guacamole: Q+A with Avocados From Mexico's Ivonne Kinser

4y Mike O'Brien

Agility, innovation and guacamole: Q+A with Avocad...

Avocados From Mexico is back for its fourth Super Bowl and this year's campaign is its biggest yet. Just before the game, we talked to Ivonne Kinser, ...

View article
[Report] Why should marketers care about transparency in paid media?

Display Advertising [Report] Why should marketers care about transparency in paid media?

4y Rebecca Sentance

[Report] Why should marketers care about transpare...

The budgets, metrics and processes that surround paid media campaigns are shrouded in obscurity, preventing the brands which buy advertising from know...

View article
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

4y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

View article
The three reasons CPG brands can't ignore ecommerce

CPG The three reasons CPG brands can't ignore ecommerce

4y Al Roberts

The three reasons CPG brands can't ignore ecommerc...

The lucrative CPG space has historically been dominated by some of the world's most powerful brands, like Unilver and Procter & Gamble. But the ma...

View article
Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

Blockchain Why CMOs need to understand the power of blockchain and the impact it will have on consumers and marketers, with Jeremy Epstein

4y Tim Flagg

Why CMOs need to understand the power of blockchai...

As the former VP of Marketing at social media management company Sprinklr, Jeremy Epstein had a front row seat to the evolution of social media market...

View article
Can advertisers make the walled gardens hand over their keys?

Publishing Can advertisers make the walled gardens hand over their keys?

5y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

View article
The Digital Download: Facebook additions amid Yahoo speculation

More News The Digital Download: Facebook additions amid Yahoo speculation

5y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

View article
Tweets of the Week: Holidays for lovers, presidents, winos

Social Media Tweets of the Week: Holidays for lovers, presidents, winos

6y Mike O'Brien

Tweets of the Week: Holidays for lovers, president...

Tweets of the Week returns right in time for several important holidays: Valentine's Day, Presidents Day and National Drink Wine Day. Read More...

View article
Do brands need Super Bowl ads anymore?

Strategies Do brands need Super Bowl ads anymore?

6y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

View article
And our favorite ads of 2015 are...

Asia And our favorite ads of 2015 are...

6y ClickZ

And our favorite ads of 2015 are...

For our final Ads of the Week, the whole ClickZ editorial team joined together for this one, each sharing one or two of our favorites from the whole y...

View article
Outstream video: the secret weapon for retailers

Media Outstream video: the secret weapon for retailers

6y Eric Wheeler

Outstream video: the secret weapon for retailers

A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...

View article
How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

Community Management How Snuggle Is Using a Brand Community to Engage Customers Like Never Before

6y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

View article
Multicultural Marketing to Become Mainstream in a Millennial World

Marketing Multicultural Marketing to Become Mainstream in a Millennial World

6y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

View article
The Importance of Conversations With Consumers

Marketing The Importance of Conversations With Consumers

6y Benjamin Spiegel

The Importance of Conversations With Consumers

Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of s...

View article
Emotion in Ads: Does Sentiment Sell?

Marketing Emotion in Ads: Does Sentiment Sell?

6y Tessa Wegert

Emotion in Ads: Does Sentiment Sell?

Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Read...

View article
Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

Conference Coverage Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

6y Kristin Kovner

Reflections on Cannes: 5 Best Practices to Steal f...

Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...

View article
VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

Conference Coverage VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

6y Melanie White

VIDEO: P&G and The Ipsos Girls’ Lounge Encoura...

In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how ...

View article
YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

Media YouTube Cannes Leaderboard Showcases Year’s Most Popular Video Ads

6y Greg Jarboe

YouTube Cannes Leaderboard Showcases Year’s Most P...

Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year. Read Mor...

View article
Remembering Mobile Dads - and Not Just on Father’s Day

Media Remembering Mobile Dads - and Not Just on Father’s Day

6y Joe Laszlo

Remembering Mobile Dads - and Not Just on Father’s...

Marketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...

View article
Super Bowl XLIX Ad Winners and Losers

Media Super Bowl XLIX Ad Winners and Losers

7y Mike O'Brien

Super Bowl XLIX Ad Winners and Losers

With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...

View article
10 Best Social Media Wins of 2014

Social 10 Best Social Media Wins of 2014

7y Emily Alford

10 Best Social Media Wins of 2014

From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social...

View article
What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

Media What Were the Top 10 YouTube Videos, Ads, and Collaborations for 2014?

7y Greg Jarboe

What Were the Top 10 YouTube Videos, Ads, and Coll...

As we near the end of the year, here's a look at what topped the list of the most popular advertisements, videos, and collaborations on YouTube for 20...

View article
From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Asia From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

7y Peter Dingle

From Asia, for Asia, by Asia: How Brands Will Acce...

To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...

View article
1 2 3