A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...
View articleWith half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will ...
View articleAuthenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing rea...
View articleA new video from Duracell simultaneously highlights battery power and the power of human connection. Read More...
View articleNot surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...
View articleOlay’s "Your Best Beautiful" campaign asks women to share "their best beautiful moments and stories" with the hashtag #BestBeautiful. Read More...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleThe weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...
View articleSitecore has announced that Procter & Gamble will begin using its Customer Engagement Platform (CEP) to help manage interactions with customers. Read ...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleTransamerica will also sponsor Yahoo's most massive Olympics coverage plan yet. Read More...
View articleThe dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Read M...
View articleTV spot for the floor cleaning brand is seen when people logout of Facebook. Read More...
View articleSocial movements have huge implications on brands – and many have started to get involved. Here's how. Read More...
View articleSocial media can take on a bigger business role beyond creating marketing buzz. Read More...
View articleMobeam's technology transforms a mobile barcode into a beam of light that POS laser scanners can see. Read More...
View articleGiant Eagle wants CPG sales to soar with help from mobile app. Read More...
View articleSocial media promotes support for breast cancer organizations. Read More...
View articleLaundry soap's hotspotted video delivers color and clicks. Read More...
View articleDoes your digital marketing strategy demonstrate an understanding of web 2.0 media that effectively connects consumers with brands? Read More...
View articleFirm sees interest from advertisers with interactive TV offering. Read More...
View articleFour companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Read More...
View articleExchange-based buying still struggles to gain traction, however. Read More...
View articlePlus moves at Dachis Group, LocalResponse, and Attik. Read More...
View articleCompanies don't need to worry about keeping up with their competitors; they need to worry about keeping up with their customers. Read More...
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