Marketers largely see the need for an Amazon strategy, though many are still working out the kinks, such as breaking down the silos between the differ...
View articleI have some bad news: you’re probably missing out on a lot of sales. Why? Because your product page is not effective enough. Boring product page...
View articleEcommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes made have led to higher conv...
View articleHere are seven examples from brands like Nike, Nordstrom and Amazon that show you how product copy should be done. Read More...
View articleThis infographic from Technorian presents a whole bunch of tips to help increase conversions on ecommerce sites. These are: Improve your site speed. ...
View articlePalace Skateboards is the funniest retailer on the planet. Read More...
View articleImages matter in ecommerce. When used effectively, they can convey vital information about a product, and can help to drive sales. In addition, imager...
View articleUser interface isn’t the same as the user experience, though it’s part of it. The two terms are often confused, in part because they bleed together so...
View articleReturns are a big issue for online retailers, and even more so in the run up to Christmas. In this season, returns are likely to be higher as a result...
View articleThe shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...
View articleI’ve rounded up some of the best ecommerce infographics I’ve seen recently, covering topics such as testing and optimisation, returns rate...
View articleWhich retailers adapt to local culture, test what works according to region, and account for the fact that customer expectations may be different? Her...
View articleReturns can be a major problem for retailers and, at this time of year, they can expect a higher then average rate as unwanted gifts are returned afte...
View articleYes, it’s just six weeks until Christmas, and therefore it's too late for any major site changes. Read More...
View articleMobile commerce apps are constantly evolving to cater to increasing consumer demand and simplify user journeys - and we're here to inform you which br...
View article