Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...
View articleJaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...
View articleDavid Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...
View articleAnna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV. Read...
View articleAs the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...
View articleAlliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...
View articleAbhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...
View articleMany questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...
View articleNow is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...
View articleAd verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...
View articleA new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...
View articleWith data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...
View articleEMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleProgrammatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...
View articleAT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View article“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...
View article“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articleOpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...
View article48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...
View articleInterview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...
View articleWhen it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleNearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...
View articlePebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...
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