Optimize marketing by utilizing self-service approaches
Digital Marketing

Optimize marketing by utilizing self-service approaches

3y Jennifer Werther

Optimize marketing by utilizing self-service appro...

Brands and agencies utilizing self-service approaches get more control over ad buys, increase transparency, and simplify workflows. Read More...

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Advertisers respond to gift-wrapped programmatic offerings this holiday
Digital Advertising

Advertisers respond to gift-wrapped programmatic offerings this holiday

3y Jaan Janes

Advertisers respond to gift-wrapped programmatic o...

Jaan Janes, VP of Customer Success at PubMatic, highlights how the right strategy now will set the foundation for a strong 2021. Read More...

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Is Smart Bidding fostering a lackadaisical approach to account structuring?
Digital Advertising

Is Smart Bidding fostering a lackadaisical approach to account structuring?

4y David Grow

Is Smart Bidding fostering a lackadaisical approac...

David Grow, Search Advisor at Goodway Group, offers his insights on how leveraging Smart Bidding by itself is not as powerful as combining with proper...

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CTV is where the viewers go and advertisers should follow
Content

CTV is where the viewers go and advertisers should follow

4y Anna Kuzmenko

CTV is where the viewers go and advertisers should...

Anna Kuzmenko, COO at BidMind by Fiksu, details why marketers must jump on the CTV hype train and shift their spend from linear to connected TV.  Read...

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Let’s build your B2B video marketing strategy based on these examples
Digital Marketing

Let’s build your B2B video marketing strategy based on these examples

4y Kateryna Novatska

Let’s build your B2B video marketing strategy base...

As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read More...

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New browser policies shift the value to offline data
Analyzing Customer Data

New browser policies shift the value to offline data

4y Chris Morse

New browser policies shift the value to offline da...

Alliant's Chris Morse looks at how shifts in privacy and browser policy are taking data that was previously thought too cumbersome - like offline data...

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The sky is not falling: You’ll be fine without cookies
Data insights

The sky is not falling: You’ll be fine without cookies

4y Abhay Singhal

The sky is not falling: You’ll be fine without coo...

Abhay Singhal, CEO of InMobi Marketing Cloud, discusses why phasing out cookies is actually a good thing for the programmatic ecosystem. Read More...

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DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing
Digital Advertising

DOOH vs. OOH: How the shift will impact messaging, targeting and purchasing

4y Ran Ben-Yair

DOOH vs. OOH: How the shift will impact messaging,...

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative...

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Three reasons why you need to evaluate new DSPs in 2020
Digital Advertising

Three reasons why you need to evaluate new DSPs in 2020

4y Jon Schulz

Three reasons why you need to evaluate new DSPs in...

Now is the time to evaluate new demand-side platforms (DSPs) that can improve your workflows and campaign performance. Here’s why. Read More...

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Why the digital ad industry needs to stop conflating ad verification with success
Digital Advertising

Why the digital ad industry needs to stop conflating ad verification with s...

4y Mark Kopera

Why the digital ad industry needs to stop conflati...

Ad verification is no longer the standard bearer for success. As measurement technology advances, advertisers need to focus more on if their ads are g...

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New PubMatic/Forrester report: Video ads booming, header bidding climbing
Digital Advertising

New PubMatic/Forrester report: Video ads booming, header bidding climbing

4y Barry Levine

New PubMatic/Forrester report: Video ads booming, ...

A new PubMatic-sponsored report from Forrester highlights the boom in digital video ads, and points to header bidding as a key strategy for publishers...

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Buyers will drive ad tech consolidation in 2020
Digital Advertising

Buyers will drive ad tech consolidation in 2020

4y Alex Bradbury

Buyers will drive ad tech consolidation in 2020

With data privacy now top of mind and demand for transparent relationships in ad tech, buyers are employing supply-path optimization (SPO) techniques ...

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Transparency is about understanding fees, not eliminating them
Digital Advertising

Transparency is about understanding fees, not eliminating them

4y Michael Zacharski

Transparency is about understanding fees, not elim...

EMX CEO, Michael Zacharski, discusses transparency and encourages open industry conversations about the fees involved in the ad buying process. Read M...

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WeatherBug increases monthly revenue with InMobi mediation
Case Study

WeatherBug increases monthly revenue with InMobi mediation

4y Jacqueline Dooley

WeatherBug increases monthly revenue with InMobi m...

Free weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...

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Five insights about the future of programmatic advertising
Digital Advertising

Five insights about the future of programmatic advertising

4y Adam Enfroy

Five insights about the future of programmatic adv...

Programmatic advertising has long been kept on the back burner. Here is a deeper look at programmatic advertising and the trends that could impact its...

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AT&T relaunches AppNexus’ SSP as Monetize, now with OTT
Digital Advertising

AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

5y Barry Levine

AT&T relaunches AppNexus’ SSP as Monetize, now wit...

AT&T has said it's relaunching the AppNexus supply-side platform (SSP) as Xandr Monetize, and adding capabilities for Over-the-Top (OTT) TV ad sales. ...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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AdLedger report: OTT has a problem with ad fraud
Digital Advertising

AdLedger report: OTT has a problem with ad fraud

5y Barry Levine

AdLedger report: OTT has a problem with ad fraud

“A large portion of the industry was under the impression that fraud had not made its way to OTT yet,” AdLedger Executive Director Christiana Cacciapu...

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Tru Optik launches a Political Data Cloud for OTT and Connected TV
Digital Advertising

Tru Optik launches a Political Data Cloud for OTT and Connected TV

5y Barry Levine

Tru Optik launches a Political Data Cloud for OTT ...

“Nobody else has the ability to do this level of granular targeting” for political campaigns on OTT and CTV, the company's Chief Strategist told Click...

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The seven segments of online advertising and promotion: Key trends and players
Digital Advertising

The seven segments of online advertising and promotion: Key trends and play...

5y Jonathan Brown

The seven segments of online advertising and promo...

A look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...

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OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"
Digital Advertising

OpenX’s new OpenAudience aims to be "the first people-based marketing for p...

5y Barry Levine

OpenX’s new OpenAudience aims to be "the first peo...

OpenX has launched private testing of OpenAudience. Chief Product Officer Todd Parsons talks to ClickZ about their hope of making it an open-web versi...

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Connecting martech and adtech for improved customer experience
Display Advertising

Connecting martech and adtech for improved customer experience

5y Emily Alford

Connecting martech and adtech for improved custome...

48% of US marketers believed brands deliver excellent customer experiences -- while only 22% of US consumers agreed. Adopting martech that works with ...

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GeoEdge CEO Amnon Siev about ad integrity and safety
Analytics

GeoEdge CEO Amnon Siev about ad integrity and safety

5y Tessa Judge

GeoEdge CEO Amnon Siev about ad integrity and safe...

Interview with GeoEdge CEO Amnon Siev on how their technology keeps up with malicious malware and addresses issues of ad integrity and safety. Read Mo...

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How to create trust in native advertising for financial services
Digital Advertising

How to create trust in native advertising for financial services

5y Emily Alford

How to create trust in native advertising for fina...

When it comes to native advertising for financial services, quality counts. Perhaps more than any other industry, financial services customers want to...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
Analytics

Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

5y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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Brands are moving to in-house programmatic: Is it the right choice?
Digital Advertising

Brands are moving to in-house programmatic: Is it the right choice?

5y Mark Gorman

Brands are moving to in-house programmatic: Is it ...

Nearly 40% of advertisers now execute in-house programmatic, new report shows. What's behind more companies moving this way, and is it the right choic...

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Meet PebblePost, creators of Programmatic Direct Mail
Disruptive MarTech

Meet PebblePost, creators of Programmatic Direct Mail

6y Kimberly Collins

Meet PebblePost, creators of Programmatic Direct M...

PebblePost created programmatic direct mail four years ago to combine customer intent data from online with the power of physical mail. In late August...

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