China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.
Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Preferred Breakout.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industry, ... read more