Programmatic is a game-changing technology in the advertising industry.
The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into disarray, and brand marketers face a myriad of obstacles as they compete to reap the potential benefits of unprecedented market access.
China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from search and ecommerce to social media.
Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishers.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upend that model.
One of the biggest challenges to programmatic adoption is that people are afraid of it.
Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that simple.