Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

3y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

View article
Looking back three months: What's changed since the GDPR went into effect?

Data & Analytics Looking back three months: What's changed since the GDPR went into effect?

3y Mike O'Brien

Looking back three months: What's changed since th...

Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a differenc...

View article
5 reasons CMOs should get behind ads.txt

Digital Advertising 5 reasons CMOs should get behind ads.txt

3y Al Roberts

5 reasons CMOs should get behind ads.txt

Ads.txt allows publishers and distributors to declare which companies are authorized to sell their digital inventory. It aims to increase transparency...

View article
Get the latest analysis and reports delivered to your inbox daily
Looking back on 2017: ClickZ's most popular articles from January, February and March

Digital Marketing Looking back on 2017: ClickZ's most popular articles from January, February and March

4y Mike O'Brien

Looking back on 2017: ClickZ's most popular articl...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. W...

View article
Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

4y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

View article
Blockchain: Reshaping advertising, removing fraud, rebuilding trust

Blockchain Blockchain: Reshaping advertising, removing fraud, rebuilding trust

4y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

View article
Q&A: GetIntent's George Levin on transparency in adtech

Display Advertising Q&A: GetIntent's George Levin on transparency in adtech

4y Rebecca Sentance

Q&A: GetIntent's George Levin on transparency ...

George Levin is the CEO and co-founder of GetIntent. ClickZ caught up with him to ask about his work in adtech, the adoption of programmatic in the ad...

View article
Top three programmatic trends in 2017

Digital Advertising Top three programmatic trends in 2017

4y Daniel Surmacz

Top three programmatic trends in 2017

Programmatic is a game-changing technology in the advertising industry. Read More...

View article
What are the biggest obstacles to programmatic advertising?

Data-Driven Marketing What are the biggest obstacles to programmatic advertising?

5y Rebecca Sentance

What are the biggest obstacles to programmatic adv...

The digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...

View article
What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

5y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

View article
Can advertisers make the walled gardens hand over their keys?

Publishing Can advertisers make the walled gardens hand over their keys?

5y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

View article
Facebook's Live Rail pullback leaves publishers needing true partners

Publishing Facebook's Live Rail pullback leaves publishers needing true partners

5y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

View article
Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Asia Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

5y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

View article
The current state of video viewability in China

Asia The current state of video viewability in China

5y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

View article
Why predictive behavioral analytics will forever change retargeting

Data-Driven Marketing Why predictive behavioral analytics will forever change retargeting

5y Jay Marwaha

Why predictive behavioral analytics will forever c...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting with algorithms is poised to upen...

View article
Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

5y Sophie Loras

Programmatic 101: Everything you need to know but ...

One of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...

View article
Viewability has much more gray area than you realize [Study]

Ad Industry Metrics Viewability has much more gray area than you realize [Study]

5y Mike O'Brien

Viewability has much more gray area than you reali...

Perfect viewability should be your goal, right? Not necessarily, according to new research that highlights the fact that viewability isn't quite that ...

View article
NewFronts News: YouTube adds to Google Premium

Publishing NewFronts News: YouTube adds to Google Premium

5y Mike O'Brien

NewFronts News: YouTube adds to Google Premium

Video has been the theme of this year's NewFronts. Along those lines, YouTube announced new channels and programmatic capabilities, as well Google Pre...

View article
Ad buying: a glossary of key terms and acronyms

Media Buying Ad buying: a glossary of key terms and acronyms

5y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

View article
Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

View article
China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

5y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

View article
How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

5y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

View article
Programmatic advertising: four false barriers to entry

Media Buying Programmatic advertising: four false barriers to entry

5y Richard Burns

Programmatic advertising: four false barriers to e...

Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industr...

View article
How to clobber your competition using these three P's

Strategies How to clobber your competition using these three P's

5y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

View article
Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

5y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

View article
How well do agencies really understand programmatic?

Insights How well do agencies really understand programmatic?

5y Yuyu Chen

How well do agencies really understand programmati...

In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with...

View article
It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

5y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

View article
1 2 3 9