A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the end of the year?
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.
Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their journeys. But there are right and wrong ways to retarget.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Stats from multiple sources show that U.S. display advertising spend will climb in the next two years.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?