Programmatic TV: on the bench or just warming up?
Acquisition

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Ad fraud continues to cost brands billions
Ad Industry Metrics

Ad fraud continues to cost brands billions

8y Mike O'Brien

Ad fraud continues to cost brands billions

New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and ...

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Access to data is the key to China's programmatic sector
Asia

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Three digital predictions for APAC and why they matter
Asia

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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How Google's AMP accelerates content marketing
Media

How Google's AMP accelerates content marketing

8y Kevin Lee

How Google's AMP accelerates content marketing

What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts? Re...

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Revisiting the ghosts of Christmas past: did these predictions hold true?
Insights

Revisiting the ghosts of Christmas past: did these predictions hold true?

8y Yuyu Chen

Revisiting the ghosts of Christmas past: did these...

A year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...

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A tale of two mobile ad markets
Media

A tale of two mobile ad markets

8y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

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2016 is the year of attribution
Mobile

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Wake up brands! Why content is everything
Marketing

Wake up brands! Why content is everything

8y Benjamin Spiegel

Wake up brands! Why content is everything

Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything o...

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Google's Squared Online plays to digital talent shortages in Asia
Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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Video advertising: the display ad of the future
Display Advertising

Video advertising: the display ad of the future

8y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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The do's and don'ts of retargeting
Display Advertising

The do's and don'ts of retargeting

8y Emily Alford

The do's and don'ts of retargeting

Advertisers are allocating more spend to retargeting than ever before, and those who aren't are missing out on aiding customers in all stages of their...

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What is the right way to do display advertising?
Display Advertising

What is the right way to do display advertising?

8y Yuyu Chen

What is the right way to do display advertising?

Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right. Read More...

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7 display advertising stats of 2015 that you should know
Ad Industry Metrics

7 display advertising stats of 2015 that you should know

8y Yuyu Chen

7 display advertising stats of 2015 that you shoul...

Stats from multiple sources show that U.S. display advertising spend will climb in the next two years. Read More...

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Up close and personal with programmatic video
Display Advertising

Up close and personal with programmatic video

8y Yuyu Chen

Up close and personal with programmatic video

Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading...

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Eliminating the fear factor of programmatic buying in China
Asia

Eliminating the fear factor of programmatic buying in China

8y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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Why programmatic ad buying is more important than you think
Media

Why programmatic ad buying is more important than you think

8y Tim Nichols

Why programmatic ad buying is more important than ...

What is programmatic ad buying? Here's how this highly targeted, efficient, automated process can benefit B2B and B2C marketing strategies and increas...

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As programmatic becomes more commonplace, what does that mean for creative?
Display Advertising

As programmatic becomes more commonplace, what does that mean for creative?

8y Mike O'Brien

As programmatic becomes more commonplace, what doe...

Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Read Mo...

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Where is video going? 5 areas for marketers to focus on
Media

Where is video going? 5 areas for marketers to focus on

8y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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Yahoo Gemini slows down Q3 paid search growth
Ad Industry Metrics

Yahoo Gemini slows down Q3 paid search growth

8y Yuyu Chen

Yahoo Gemini slows down Q3 paid search growth

Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...

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The Practical Guide to Programmatic Planning in China: Part 4
Asia

The Practical Guide to Programmatic Planning in China: Part 4

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

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Hulu to Test Programmatic with Facebook and Oracle
Automation

Hulu to Test Programmatic with Facebook and Oracle

9y Yuyu Chen

Hulu to Test Programmatic with Facebook and Oracle

Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Read ...

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The Practical Guide to Programmatic Planning in China: Part 3
Asia

The Practical Guide to Programmatic Planning in China: Part 3

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

How to evaluate demand side platforms for a programmatic strategy in China. Read More...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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Could Microsoft and AOL Take on Google and Facebook?
Display Advertising

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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Standards Launch Our Rockets
Display Advertising

Standards Launch Our Rockets

9y Larry Allen

Standards Launch Our Rockets

While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...

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