Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Programmatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industry, ... read more
Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate.
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Will programmatic ads be the real champion of the upcoming Super Bowl?
New research shows that ad fraud is just as costly as it was last year, though the issue is most prevalent in certain areas, such as programmatic and video.