Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...
View articleMarketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is t...
View article"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...
View articleRetargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...
View articleAfter a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...
View articleAt NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...
View articleThe online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...
View articleHere are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleAOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...
View articleAs the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...
View articleThe Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...
View articlePublishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...
View articleMarketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...
View articleThe radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleA look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleBefore you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...
View articleVideo spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...
View articleIn advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...
View articleCharlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...
View articleThis column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...
View articleGrowth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleThe programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...
View articleProgrammatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...
View article