How Advertising Can Benefit From the 'Sharing Economy'
Marketing

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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Why the Growth of Programmatic Direct Is Good News for RTB
Display Advertising

Why the Growth of Programmatic Direct Is Good News for RTB

9y Alex LePage

Why the Growth of Programmatic Direct Is Good News...

Marketers who try programmatic direct will make themselves more comfortable with the broader concept of programmatic. Then, the logical next step is t...

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Curing Asia’s Allergy to Failure
Asia

Curing Asia’s Allergy to Failure

9y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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How YouTube and Build-A-Bear Engage Kids Without Collecting Data
Data insights

How YouTube and Build-A-Bear Engage Kids Without Collecting Data

9y Emily Alford

How YouTube and Build-A-Bear Engage Kids Without C...

Retargeting and programmatic are industry standards, but for children's advertising, they're a no-go. Here's how some big brands provide excellent, et...

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Yahoo Beefs Up Digital Content With New Video Channels
Media

Yahoo Beefs Up Digital Content With New Video Channels

9y Mike O'Brien

Yahoo Beefs Up Digital Content With New Video Chan...

After a successful rebrand with its 13 digital magazines, Yahoo plans to continue adding onto its video offerings with more series, in addition to oth...

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AOL Intersects New Video Offerings With Programmatic
Media

AOL Intersects New Video Offerings With Programmatic

9y Emily Alford

AOL Intersects New Video Offerings With Programmat...

At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction...

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns
Marketing

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld'...

9y Yuyu Chen

Hulu Expands Ad Capabilities With Programmatic, AM...

The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...

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These 3 Digital Marketing Strategies Are Making Ads More Relevant for All
Marketing

These 3 Digital Marketing Strategies Are Making Ads More Relevant for All

9y Tessa Wegert

These 3 Digital Marketing Strategies Are Making Ad...

Here are three examples of ways brands can produce highly relevant digital marketing campaigns. Read More...

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The Future of Programmatic for Publishers
Display Advertising

The Future of Programmatic for Publishers

9y Liz Rutgersson

The Future of Programmatic for Publishers

If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...

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AOL ONE Aims to Simplify Programmatic
Media

AOL ONE Aims to Simplify Programmatic

9y Mike O'Brien

AOL ONE Aims to Simplify Programmatic

AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Read More...

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Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts
Marketing

Dancing With the Content Stars: Marketers’ Changing Role at the NewFronts

9y Allie Kline

Dancing With the Content Stars: Marketers’ Changin...

As the NewFronts approach, it's time to think about how your brand can succeed in the new media buying landscape. Read More...

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VIDEO: Weather Data Shines on Programmatic Ad Buys
Conference Coverage

VIDEO: Weather Data Shines on Programmatic Ad Buys

9y Melanie White

VIDEO: Weather Data Shines on Programmatic Ad Buys

The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Read More...

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What Was Remnant Is Now Premium
Media

What Was Remnant Is Now Premium

9y Larry Allen

What Was Remnant Is Now Premium

Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...

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Final Warning: Big Data & Programmatic Are No Longer Optional
Media

Final Warning: Big Data & Programmatic Are No Longer Optional

9y Aaron Kahlow

Final Warning: Big Data & Programmatic Are No ...

Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...

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iHeartMedia Brings the Programmatic Marketplace to Radio
Media

iHeartMedia Brings the Programmatic Marketplace to Radio

9y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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Programmatic in China Part 4: Open Exchange
Asia

Programmatic in China Part 4: Open Exchange

9y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York
Conference Coverage

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Li...

9y Marshall Sponder

Visual Social Media, Big Data, & Paid Advertis...

A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Read More...

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Unruly Launches Emotional Targeting for Programmatic Video Advertising
Media

Unruly Launches Emotional Targeting for Programmatic Video Advertising

9y Greg Jarboe

Unruly Launches Emotional Targeting for Programmat...

The platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...

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6 Questions to Ask Your Programmatic Audience Targeting Partner
Analytics

6 Questions to Ask Your Programmatic Audience Targeting Partner

9y Kristin Kovner

6 Questions to Ask Your Programmatic Audience Targ...

Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best...

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7 Ways to Make Video Ads Work Better for Your Brand
Media

7 Ways to Make Video Ads Work Better for Your Brand

9y Ben Plomion

7 Ways to Make Video Ads Work Better for Your Bran...

Video spend continues to rise in the digital industry, so how can you make programmatic video work best for your brand? Read More...

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Talking Big Data With The Weather Company's Jeremy Hlavacek
Conference Coverage

Talking Big Data With The Weather Company's Jeremy Hlavacek

9y Mel Carson

Talking Big Data With The Weather Company's Jeremy...

In advance of his session at ClickZ Live New York, The Weather Company's vice president of programmatic, Jeremy Hlavacek, talks about the role big dat...

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Programmatic in China Part 3: The Private Marketplace
Asia

Programmatic in China Part 3: The Private Marketplace

9y Charlie Wang

Programmatic in China Part 3: The Private Marketpl...

Charlie Wang looks at the private market programmatic model in China's unique ad-tech space. Read More...

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Programmatic Fact vs. Fiction
Media

Programmatic Fact vs. Fiction

9y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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Bad Ads Range From Annoying to Dangerous
Media

Bad Ads Range From Annoying to Dangerous

9y Chris Crawfurd

Bad Ads Range From Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and...

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Programmatic: More Than Just a Media Buy
Media

Programmatic: More Than Just a Media Buy

9y Jeanniey Mullen

Programmatic: More Than Just a Media Buy

Programmatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...

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Programmatic Inventory Isn't Black or White
Media

Programmatic Inventory Isn't Black or White

9y Larry Allen

Programmatic Inventory Isn't Black or White

The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory?...

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2015: Rethinking Programmatic
Media

2015: Rethinking Programmatic

9y Guest

2015: Rethinking Programmatic

Programmatic doesn't mean human-free, but it does require a new way of looking at the media buying landscape. Read More...

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