These 3 Digital Marketing Trends Are About to Change Advertising
Marketing

These 3 Digital Marketing Trends Are About to Change Advertising

10y Tessa Wegert

These 3 Digital Marketing Trends Are About to Chan...

While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend...

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Publisher Policy, Not Technology, Will Determine Programmatic Growth in China
Asia

Publisher Policy, Not Technology, Will Determine Programmatic Growth in Chi...

10y Charlie Wang

Publisher Policy, Not Technology, Will Determine P...

In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...

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How to Capture Your Audience With Online Branding
Asia

How to Capture Your Audience With Online Branding

10y Team ClickZ

How to Capture Your Audience With Online Branding

As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully c...

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Connecting Data With the Analytics Selfie
Analytics

Connecting Data With the Analytics Selfie

10y Marshall Sponder

Connecting Data With the Analytics Selfie

Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this t...

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Content Marketing, Native Advertising, and the Limits of Programmatic
Data insights

Content Marketing, Native Advertising, and the Limits of Programmatic

10y Ben Plomion

Content Marketing, Native Advertising, and the Lim...

While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digita...

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Video Demand-Side Platform Evaluation for the Chinese Market
Asia

Video Demand-Side Platform Evaluation for the Chinese Market

10y Charlie Wang

Video Demand-Side Platform Evaluation for the Chin...

Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media ...

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Can Facebook Rival Google With LiveRail Acquisition?
Media

Can Facebook Rival Google With LiveRail Acquisition?

10y Yuyu Chen

Can Facebook Rival Google With LiveRail Acquisitio...

The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...

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The Impact of Going Direct
Display Advertising

The Impact of Going Direct

10y Larry Allen

The Impact of Going Direct

There has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?
Display Advertising

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Publishers Prep for Programmatic
Display Advertising

Publishers Prep for Programmatic

10y Eric Wheeler

Publishers Prep for Programmatic

With all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...

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Ad Creative vs. Digital Analytics…Yes We Cannes!
Marketing

Ad Creative vs. Digital Analytics…Yes We Cannes!

10y Aaron Kahlow

Ad Creative vs. Digital Analytics…Yes We Cannes!

A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Read More...

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Google Unveils Premium Programmatic Video Marketplace
Media

Google Unveils Premium Programmatic Video Marketplace

10y Yuyu Chen

Google Unveils Premium Programmatic Video Marketpl...

The tech giant has released its own programmatic ad exchange for video ads. Read More...

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Display Success in 2014: Real-Time Advances
Display Advertising

Display Success in 2014: Real-Time Advances

10y Eric Wheeler

Display Success in 2014: Real-Time Advances

In 2014, we'll see the advertising ecosystem mature based on innovations that make it easier to deliver much more value to everyone...in real-time. Re...

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How Can Brands Fight Online Video Fraud?
Media

How Can Brands Fight Online Video Fraud?

10y Lisa Lacy

How Can Brands Fight Online Video Fraud?

In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third partie...

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Omnicom, Twitter Enter Into Mobile Ad Deal
Marketing

Omnicom, Twitter Enter Into Mobile Ad Deal

10y Yuyu Chen

Omnicom, Twitter Enter Into Mobile Ad Deal

Omnicom has joined with Twitter in a two-year mobile-focused ad deal. Read More...

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Google and AOL Buy Marketing Attribution Start-Ups
Data insights

Google and AOL Buy Marketing Attribution Start-Ups

10y Yuyu Chen

Google and AOL Buy Marketing Attribution Start-Ups

Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Read More...

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Let’s Get Practical With the Convergence of Marketing and Ad Tech
Asia

Let’s Get Practical With the Convergence of Marketing and Ad Tech

10y Charlie Wang

Let’s Get Practical With the Convergence of Market...

There's a lot of hype surrounding Oracle's acquisition of BlueKai. However, here are a few immediate implications to marketers. Read More...

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Programmatic Is as Programmatic Does
Display Advertising

Programmatic Is as Programmatic Does

10y Larry Allen

Programmatic Is as Programmatic Does

Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...

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Programmatic Can Finally Prove the ROI of Social Media Investment
Data insights

Programmatic Can Finally Prove the ROI of Social Media Investment

10y Ben Plomion

Programmatic Can Finally Prove the ROI of Social M...

The techniques of programmatic marketing can be used both to make social campaigns more effective and to demonstrate that effectiveness with reliable ...

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Data Targeting in Markets Without Third-Party Data
Asia

Data Targeting in Markets Without Third-Party Data

10y Matt Harty

Data Targeting in Markets Without Third-Party Data

Asia's data market is still quite nascent, as third-party data sets are not yet widely traded in the region. Given the limited availability, here are ...

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Twitter Strengthens Ad Reach Through App-Install Ads
Display Advertising

Twitter Strengthens Ad Reach Through App-Install Ads

10y Lisa Lacy

Twitter Strengthens Ad Reach Through App-Install A...

The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...

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Programmatic Primer for Data-Savvy Publishers
Media

Programmatic Primer for Data-Savvy Publishers

10y Maja Millicevic

Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...

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Understanding Real Value in RTB: The Importance of Transparency
Asia

Understanding Real Value in RTB: The Importance of Transparency

10y Rohit Kumar

Understanding Real Value in RTB: The Importance of...

The display ad tech ecosystem has evolved into a complex web of tech offerings and jargon to confuse any marketer, with transparency and margin points...

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New Newspaper Numbers; New Opportunities
Media

New Newspaper Numbers; New Opportunities

10y Jeanniey Mullen

New Newspaper Numbers; New Opportunities

New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...

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There’s a Robot in My Media Buy
Marketing

There’s a Robot in My Media Buy

10y Tessa Wegert

There’s a Robot in My Media Buy

As robots become more and more common in our everyday lives, marketers must ask how they can reinvent themselves to remain relevant in today's technol...

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Marketing Automation Redefined
Automation

Marketing Automation Redefined

10y Nate Young

Marketing Automation Redefined

Marketers need to adopt a new definition for marketing automation, one that includes both the automated components and that recognizes that marketing ...

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The Case for a New Type of Premium Programmatic
Search

The Case for a New Type of Premium Programmatic

10y Eric Wheeler

The Case for a New Type of Premium Programmatic

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...

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