The seven segments of online advertising and promotion: Key trends and players

Digital Advertising The seven segments of online advertising and promotion: Key trends and players

1w Jonathan Brown
OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

Digital Advertising OpenX’s new OpenAudience aims to be "the first people-based marketing for programmatic ads"

1m Barry Levine
Connecting martech and adtech for improved customer experience

Display Advertising Connecting martech and adtech for improved customer experience

1m Emily Alford
Get the latest analysis and reports delivered to your inbox daily
GeoEdge CEO Amnon Siev about ad integrity and safety

Data & Analytics GeoEdge CEO Amnon Siev about ad integrity and safety

4m Tessa Judge
How to create trust in native advertising for financial services

Digital Advertising How to create trust in native advertising for financial services

7m Emily Alford
Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

Data & Analytics Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

8m Mike O'Brien
Brands are moving to in-house programmatic: Is it the right choice?

Digital Advertising Brands are moving to in-house programmatic: Is it the right choice?

8m Mark Gorman
Meet PebblePost, creators of Programmatic Direct Mail

Martech Company Feature Meet PebblePost, creators of Programmatic Direct Mail

9m Kimberly Collins
How brand advertisers are fighting ad fraud

Blockchain How brand advertisers are fighting ad fraud

2y Al Roberts
Seven ways advertisers can deal with brand safety concerns

Actionable Analysis Seven ways advertisers can deal with brand safety concerns

2y Al Roberts
Why 2017 is set to be the year of the video

Media Why 2017 is set to be the year of the video

2y Andy Morley
Top three programmatic trends in 2017

Digital Advertising Top three programmatic trends in 2017

2y Daniel Surmacz
How brands can make the most of header bidding

Display Advertising How brands can make the most of header bidding

3y Rory Edwards
Facebook to introduce header bidding solution for its Audience Network

Display Advertising Facebook to introduce header bidding solution for its Audience Network

3y Al Roberts
Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

3y Evan Magliocca
Google brings programmatic to native ads

Display Advertising Google brings programmatic to native ads

3y Al Roberts
Five tips to develop an effective Digital Out of Home (DOOH) campaign

Campaigns Five tips to develop an effective Digital Out of Home (DOOH) campaign

3y Neil Morris
Direct mail goes programmatic

Ecommerce Direct mail goes programmatic

3y Al Roberts
Four key ways to optimize your real time bidding spend

Media Buying Four key ways to optimize your real time bidding spend

3y David Zuckerman
Programmatic 101: Everything you need to know but were too afraid to ask

Asia Programmatic 101: Everything you need to know but were too afraid to ask

3y Sophie Loras
NewFronts News: Merging video, data still the main focus for AOL

Publishing NewFronts News: Merging video, data still the main focus for AOL

3y Mike O'Brien
The Digital Download: Transparency, viewability win the week's news

More News The Digital Download: Transparency, viewability win the week's news

3y Mike O'Brien
What’s next for programmatic? Six big trends to watch

Advanced Email Marketing What’s next for programmatic? Six big trends to watch

3y Michael Della Penna
Digital people on the move: February 2016

Strategies Digital people on the move: February 2016

3y Mike O'Brien
Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

3y Mike O'Brien
Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

3y Andy Radovic
China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

3y Charlie Wang