Ad fraud is one of the hottest topics in the digital advertising ecosystem this year and for good reason: it's a big problem that is costing advertise...
View articleFor years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...
View article2017 will be a watershed moment for video, as consumption moves from the TV to other devices. Read More...
View articleProgrammatic is a game-changing technology in the advertising industry. Read More...
View articlePublishers are rushing head on into header bidding - the popular new technique sweeping ad tech by storm. Read More...
View articleHeader bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from...
View articleMarketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...
View articleProgrammatic, while still the source of much confusion, is a now a huge part of the digital advertising ecosystem. In fact, according to eMarketer, th...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleDirect mail might seem like a vestige of the past, but for many marketers looking to cut through the clutter and reach consumers, it is still an impor...
View articleThough closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on per...
View articleOne of the biggest challenges to programmatic adoption is that people are afraid of it. Read More...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleMarketers around the world are increasingly tapping into the power of programmatic for their digital marketing and advertising efforts, including: dis...
View articleThis month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...
View articleNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...
View articleProgrammatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...
View articleConflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleDigital video is a massive and growing opportunity. One hundred million U.S. internet users watch online video every day, and online video now account...
View articleProgrammatic advertising, the automation of media buying, is a daunting discipline to approach. Suffering from an overuse of jargon within the industr...
View articleWhat is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...
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