A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the dollar store."
This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direction for Meerkat.
It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night.
In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue?
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.
Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.
This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.
Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC.