In spite of a few bad practices, agencies are beefing up their programmatic capabilities by either creating their own trading desks or partnering with third-party technology providers. But is that enough?
Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue?
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time.
Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials.
This is a roundup of new hires and promotions in the digital marketing industry during February of 2015.
Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC.
The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive.
This is a roundup of new hires and promotions in the digital marketing industry during December of 2014.
This is a roundup of new hires and promotions in the digital marketing industry during October of this year.