Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings.
The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors.
This is a roundup of new hires and promotions in the digital marketing industry during September of this year.
Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals.
Omnicom has joined with Twitter in a two-year mobile-focused ad deal.
Publicis' recent partnership with Facebook highlights the importance of social data in today’s digital marketing ecosystem.
The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual.
Microsoft is taking steps to consolidate its global ad business by choosing just two companies to work with.
The deal should make it easier for Publicis clients such as P&G, Mars and Georgia Pacific to purchase and integrate mobile ads based on user engagement.
After running its first sponsored post four months ago, Facebook-owned Instagram inks its first big ad deal with Omnicom Group.