China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Consisting ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic capabilities.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.