Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Mar-tech is expected to thrive throughout 2016. How can marketers prepare themselves for the challenges that will accompany these advancements?
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
What is the purpose of Google's Accelerated Mobile Pages (AMP) initiative? How will this new publishing system influence content marketing efforts?