Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to ... read more
Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft Foods have.
What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A.
The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishers.
Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is raising the stakes.
China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why.
Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Consisting ... read more