Tim Perell, founder and CEO of Process, answers questions about the company's innovative brand storytelling strategy, as exemplified via the video content produced for Adidas and Audi.
How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small publishers ?
While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it.
Google's RankBrain and Hummingbird will take the context of search queries into more consideration when calculating rank. How will this impact your content marketing strategy?
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Though marketers are aware that "content is king," brands that underestimate the value of consumer insights will fail to create and publish anything of quality and lose engagement.
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and publishers alike.
Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models.