When it comes to the complicated world of mobile video, the most important customer you can reach is the one you already have.
Maneesh Sah, head of marketing Asia Pacific, Middle East and Africa at Aon Hewitt, says marketing in the digital age is having a credibility crisis.
It has now become almost impossible to read news online without encountering recommendations for related content. In the main, it’s garbage. Consisting ... read more
Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report from HubSpot shows.
BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic capabilities.
What do 41, 87 and 1.1 trillion have in common? They're all important numbers this week, where we've compiled seven stats about VR interest, ad spend projections and budgets.
Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.