Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...
View articleInteractive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...
View articleHere is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...
View articleHow will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleThis analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...
View articleDigital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
View articleContent is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...
View articleWhile we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...
View articleAs programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....
View articleViewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...
View articleEvents geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...
View articleHaving a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...
View articleFacebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...
View articleAt a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...
View articleLimited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...
View articleIf publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...
View articleFoursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...
View articlePublishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...
View articleToday, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...
View articleTo be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleThese SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...
View articleTo connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...
View articleThe tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...
View articleThis column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...
View article