Small Publishers Are Most Affected by Ad Blockers, Says IAB
Display Advertising

Small Publishers Are Most Affected by Ad Blockers, Says IAB

9y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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5 Ways to Increase Engagement with Interactive Content
Marketing

5 Ways to Increase Engagement with Interactive Content

9y Guest

5 Ways to Increase Engagement with Interactive Con...

Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes...

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The Practical Guide to Programmatic Planning in China: Part 4
Asia

The Practical Guide to Programmatic Planning in China: Part 4

9y Charlie Wang

The Practical Guide to Programmatic Planning in Ch...

Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Read More...

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Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet
Media

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg
Media

3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip o...

9y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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Is The Washington Post Right to Block Ad Block Users?
Media

Is The Washington Post Right to Block Ad Block Users?

9y Graham Charlton

Is The Washington Post Right to Block Ad Block Use...

This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...

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The Transformation of Publishing
Asia

The Transformation of Publishing

9y Nellie Chan

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...

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How to Engage Your Audience with Native Advertising #CZLSF
Conference Coverage

How to Engage Your Audience with Native Advertising #CZLSF

9y Tetyana Miroshnichenko

How to Engage Your Audience with Native Advertisin...

In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...

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Advertising is on Life Support: Content is About to Be King
Media

Advertising is on Life Support: Content is About to Be King

9y Andrew Edwards

Advertising is on Life Support: Content is About t...

Content is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...

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The End of the Independent Web Might Be Caused By Readers
Media

The End of the Independent Web Might Be Caused By Readers

9y Chris Crawfurd

The End of the Independent Web Might Be Caused By ...

While we've become accustomed to the Internet being free, advertising is the price we pay for that. As people grow tired of ads and install ad blocker...

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The Moving Middle
Media

The Moving Middle

9y Larry Allen

The Moving Middle

As programmatic media buying becomes the industry standard, many advertisers are opting to cut out the middle man and buy directly from the publisher....

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4 Ways Publishers Can Scale Programmatic and Quality
Media

4 Ways Publishers Can Scale Programmatic and Quality

9y Eric Wheeler

4 Ways Publishers Can Scale Programmatic and Quali...

Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets tow...

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Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015
Media

Threat or Opportunity? 4 Topics for Publisher Dialogue in 2015

9y Chris Crawfurd

Threat or Opportunity? 4 Topics for Publisher Dial...

Events geared toward small publishers give them the rare opportunity to have a say in issues such as walled gardens, copyright infringement, ad qualit...

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Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization
Media

Stacking the Deck: A Publisher’s Guide to Ad Stack Optimization

9y Chris Crawfurd

Stacking the Deck: A Publisher’s Guide to Ad Stack...

Having a good number of ad partners with diverse strengths, as well as the right mix of programmatic partners, can help publishers leverage their traf...

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Are Facebook's Instant Articles the Next Wave in Branded Content?
Media

Are Facebook's Instant Articles the Next Wave in Branded Content?

9y Emily Alford

Are Facebook's Instant Articles the Next Wave in B...

Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPho...

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Viewablity Could Help Bring Buyers and Sellers Together
Media

Viewablity Could Help Bring Buyers and Sellers Together

9y Larry Allen

Viewablity Could Help Bring Buyers and Sellers Tog...

At a recent panel discussion, several experts in programmatic buying came together to discuss viewability metrics and how better standardization of me...

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When Margins Attack: The Impacts of Video Supply Deficit
Media

When Margins Attack: The Impacts of Video Supply Deficit

9y Chris Crawfurd

When Margins Attack: The Impacts of Video Supply D...

Limited video inventory is creating some unexpected problems in the digital publishing industry. How are you dealing with them? Read More...

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The Future of Programmatic for Publishers
Display Advertising

The Future of Programmatic for Publishers

9y Liz Rutgersson

The Future of Programmatic for Publishers

If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible a...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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What Was Remnant Is Now Premium
Media

What Was Remnant Is Now Premium

9y Larry Allen

What Was Remnant Is Now Premium

Publishing models are in a state of change. Are you ready for the next stage of development for publishers? Read More...

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Brand Newsroom 2.0
Media

Brand Newsroom 2.0

9y Marko Muellner

Brand Newsroom 2.0

Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...

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The Key to Mobile Revenue for Publishers: Less Is More
Media

The Key to Mobile Revenue for Publishers: Less Is More

9y Eric Wheeler

The Key to Mobile Revenue for Publishers: Less Is ...

To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...

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Are Brands Robbing Publishers for Profits?
Media

Are Brands Robbing Publishers for Profits?

9y Jeanniey Mullen

Are Brands Robbing Publishers for Profits?

Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...

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Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked
Media

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

9y Chris Crawfurd

Missed #SXSW? Here's a Recap of Publisher-Relevant...

These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't ...

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Leveraging Entertainment Events: No Longer Just a Job for Social Media
Automation

Leveraging Entertainment Events: No Longer Just a Job for Social Media

9y Mari Kim Novak

Leveraging Entertainment Events: No Longer Just a ...

To connect with consumers, brands must react in real time to current events. Social media is no longer the only space for this - and marketing automat...

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Gigaom’s Demise: What’s the Future of Digital Publishing?
Marketing

Gigaom’s Demise: What’s the Future of Digital Publishing?

9y Yuyu Chen

Gigaom’s Demise: What’s the Future of Digital Publ...

The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Read M...

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Programmatic Fact vs. Fiction
Media

Programmatic Fact vs. Fiction

9y Eric Wheeler

Programmatic Fact vs. Fiction

This column, guest authored by Orchard Richardson, seeks to dispel the many myths that abound in the programmatic buying world. Read More...

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