Havas and NewsCred Partner to Source Content From Major News Publications
Media

Havas and NewsCred Partner to Source Content From Major News Publications

9y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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4 Key Performance Metrics for the Profitable Publisher
Media

4 Key Performance Metrics for the Profitable Publisher

9y Chris Crawfurd

4 Key Performance Metrics for the Profitable Publi...

These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...

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Programmatic Predictions for 2015
Display Advertising

Programmatic Predictions for 2015

9y Liz Rutgersson

Programmatic Predictions for 2015

What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Read More...

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach
Media

Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

9y Chris Crawfurd

Cashing in on Holiday Digital Ad Spend Is All Abou...

As publishers brace for the last push before the holidays, how should they take advantage of the peak holiday season? Read More...

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2015 Publisher Predictions
Media

2015 Publisher Predictions

9y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

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How (and Whether) to Respond to an RFP
Marketing

How (and Whether) to Respond to an RFP

9y Kevin Lee

How (and Whether) to Respond to an RFP

When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Read ...

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6 Steps for a Bountiful Publisher Thanksgiving
Media

6 Steps for a Bountiful Publisher Thanksgiving

9y Eric Wheeler

6 Steps for a Bountiful Publisher Thanksgiving

Many of the same steps taken to prep a fantastic Thanksgiving feast can be applied to planning your holiday inventory. Read More...

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How to Get Started With Monetization
Media

How to Get Started With Monetization

9y Chris Crawfurd

How to Get Started With Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started. Read More...

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Has Digital Saved the Book Publishing Industry?
Media

Has Digital Saved the Book Publishing Industry?

9y Jeanniey Mullen

Has Digital Saved the Book Publishing Industry?

In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...

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Q&A: Tribune Publishing's Carolyn Shelby
Conference Coverage

Q&A: Tribune Publishing's Carolyn Shelby

9y Mel Carson

Q&A: Tribune Publishing's Carolyn Shelby

In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the co...

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How the Visual Web Is Going to Change Marketing
Display Advertising

How the Visual Web Is Going to Change Marketing

9y Ben Plomion

How the Visual Web Is Going to Change Marketing

Images have a powerful impact on the way consumers interact with the Web, so marketers need to be aware of the importance of visual aspects when desig...

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Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights
Media

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New...

9y Jeanniey Mullen

Extend Your Publishing Brand by Allowing an Entrep...

Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entr...

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A Powerful Cocktail: Mixing Retargeting With Content Marketing
Media

A Powerful Cocktail: Mixing Retargeting With Content Marketing

10y Luke Summerfield

A Powerful Cocktail: Mixing Retargeting With Conte...

The marriage of content marketing and retargeting efforts can be effective in driving lead generation. How can you implement this strategy in your mar...

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Every Marketer Is a Publisher
Media

Every Marketer Is a Publisher

10y Stephanie Miller

Every Marketer Is a Publisher

In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Read More...

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Leveling the Advertising Playing Field: Data for All
Media

Leveling the Advertising Playing Field: Data for All

10y Chris Crawfurd

Leveling the Advertising Playing Field: Data for A...

As it stands, publishers don't have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need ...

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3 Key Metrics Groups for Publishers to Measure and Questions They Answer
Actionable Analysis

3 Key Metrics Groups for Publishers to Measure and Questions They Answer

10y Adam Singer

3 Key Metrics Groups for Publishers to Measure and...

There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience be...

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Growth of the Private Marketplace
Display Advertising

Growth of the Private Marketplace

10y Liz Rutgersson

Growth of the Private Marketplace

Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Read...

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Using the "Yearbook" Approach to Content Marketing
Marketing

Using the "Yearbook" Approach to Content Marketing

10y Kevin Lee

Using the "Yearbook" Approach to Content Marketing

A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their...

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Brands Adopt Programmatic Buying While Agencies Lag Behind
Media

Brands Adopt Programmatic Buying While Agencies Lag Behind

10y Emily Alford

Brands Adopt Programmatic Buying While Agencies La...

Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purcha...

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BitTorrent Seeks to Revamp Its Image With Bundle
Media

BitTorrent Seeks to Revamp Its Image With Bundle

10y Emily Alford

BitTorrent Seeks to Revamp Its Image With Bundle

BitTorrent has long been associated with Internet piracy, but the company hopes to rehabilitate its image and lure advertisers with Bundle, its new pu...

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Brand Magazines Can Create Content Marketing Kings
Marketing

Brand Magazines Can Create Content Marketing Kings

10y Tessa Wegert

Brand Magazines Can Create Content Marketing Kings

Brands that are able to find a niche market and create a compelling brand magazine filled with engaging content can see huge boosts in their marketing...

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables
Marketing

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

10y Jeanniey Mullen

The 99% Reality: Online Marketing Is Broken, Migra...

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearab...

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Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Social Platform?
Social

Will the Proposed Twitter Algorithm Be the Death of "Real Time" on the Soci...

10y Jessica Lee

Will the Proposed Twitter Algorithm Be the Death o...

Twitter CFO Anthony Noto recently said Twitter could be getting a new algorithm, but the question is: Will the new feed improve or harm the Twitter ex...

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Get to Know Your Ad Providers
Media

Get to Know Your Ad Providers

10y Maja Millicevic

Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise. ...

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Why Blogging Still Matters: Data, Distribution, and Ownership of Content
Actionable Analysis

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

10y Adam Singer

Why Blogging Still Matters: Data, Distribution, an...

Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...

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Online Aggregation Versus Original Content
Asia

Online Aggregation Versus Original Content

10y Jon Wade

Online Aggregation Versus Original Content

When it comes to brand publishing, the debate between online aggregation versus original content is an ongoing dilemma. Read More...

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Compounding Challenges for the Digital Publisher
Media

Compounding Challenges for the Digital Publisher

10y Larry Allen

Compounding Challenges for the Digital Publisher

As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing r...

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