Wearables offer publishers the opportunity to make a one-to-one connection with consumers. Here are three scenarios which offer brands the chance to c...
View articleThe social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on ...
View articleDuring the ongoing discussions about the future of net neutrality, one important aspect needs to be addressed: How will changes to the status quo affe...
View articleThe new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces...
View articleRegardless of the content type, whatever you publish needs to meet a certain set of criteria in order to be engaging to your readers. Read on to learn...
View articleIn order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology ...
View articleHere are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...
View articleWhen you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nea...
View articleHere is a comprehensive list of tools to help you get the most out of your content marketing efforts, broken down into five manageable categories. Rea...
View articleAs the length of content shrinks down even further, we are changing the way we consume content and learn. What does this mean for marketers and what r...
View articleThis column answers this important marketing question and others publishers may have about making money, such as how to handle "alternative" revenue s...
View articleJournalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage ...
View articleSyndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look at...
View articleReading is still a vital part of our society, but the increasingly tech-focused landscape is changing the way we go about it. How can digital publishe...
View articleThere has been a noticeable shift toward programmatic direct initiatives, creating value for both brands and publishers. How does this change benefit ...
View articleThe move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...
View articleThe vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Read M...
View articleWith all of the changes and excitement in this new programmatic world, publishers must be proactive and take deliberate steps to develop new partnersh...
View articleUnless you are thinking about the entire buying experience through the eyes of the customer, you are missing key opportunities to sell, engage, and re...
View articleEvery brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicabl...
View articleJust like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attenti...
View articleBusinesses must rid their staff of the fear of adopting digital strategies, or they will continue to experience delays in achieving success in digital...
View articleThe rise of content marketing means that as a publisher, you hold the keys and power to the future. Read More...
View articleWhether you are short on time or want to boost your popularity by sharing lots of content that your audience will love, content creation is a great th...
View articleThe leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...
View articleIn order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Read More...
View articleBlogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Read More...
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