Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...
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View articleProgrammatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...
View articleThe publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...
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View articleNew research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...
View articlePremium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...
View articleMobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...
View articleCreating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleProfitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...
View articleThe Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...
View articleRecently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...
View articleIt seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...
View articleHow do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleDamon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...
View articleIs fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...
View articleFor insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...
View articleThe most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a ...
View articleColumnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...
View articleBarbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...
View articleIn the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...
View articleIn the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...
View articleColumnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...
View articleIn 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...
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