3 Brands Reach New Users With Mobile Apps
Marketing

3 Brands Reach New Users With Mobile Apps

10y Mary Lisbeth D'Amico

3 Brands Reach New Users With Mobile Apps

Brands that gathered at Adobe's Digital Publishing Symposium demonstrated how mobile apps are helping them reach new audiences. Read More...

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Creating an Effective Ultimate Dashboard
Media

Creating an Effective Ultimate Dashboard

10y Jeanniey Mullen

Creating an Effective Ultimate Dashboard

There are three key elements to focus on if you're considering creating a content marketing dashboard: purpose, metrics, and design. Read More...

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Radian6 and Buddy Media United as Social Studio
Social

Radian6 and Buddy Media United as Social Studio

10y Susan Kuchinskas

Radian6 and Buddy Media United as Social Studio

The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Read More...

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Programmatic Is as Programmatic Does
Display Advertising

Programmatic Is as Programmatic Does

10y Larry Allen

Programmatic Is as Programmatic Does

Programmatic is not without its issues, but there are certainly a number of clear benefits for both the buyer and the publisher. Read More...

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Publishing Get Ready! The "Wearable Consolidation" Is Coming
Media

Publishing Get Ready! The "Wearable Consolidation" Is Coming

10y Jeanniey Mullen

Publishing Get Ready! The "Wearable Consolidation"...

The publishing industry needs to prepare itself for the consolidation of wearable tech, as publishers will have a big role in wearables in the near fu...

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Programmatic Primer for Data-Savvy Publishers
Media

Programmatic Primer for Data-Savvy Publishers

10y Maja Millicevic

Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build o...

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New Newspaper Numbers; New Opportunities
Media

New Newspaper Numbers; New Opportunities

10y Jeanniey Mullen

New Newspaper Numbers; New Opportunities

New research suggests the further decline of print newspaper usage, but newspaper companies can respond to the challenge with direct sales, data usage...

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The Case for a New Type of Premium Programmatic
Search

The Case for a New Type of Premium Programmatic

10y Eric Wheeler

The Case for a New Type of Premium Programmatic

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem. Read Mor...

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Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales
Media

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engag...

10y Jeanniey Mullen

Finally! A Way for Print Magazines to Generate Dig...

Mobile-driven brand engagement solution smartsy has introduced its inaugural product, the Engagement Marketing Platform for mobile, which enables publ...

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8 Efficiency Tips to Crush Content Marketing and Blogging
Media

8 Efficiency Tips to Crush Content Marketing and Blogging

10y Luke Summerfield

8 Efficiency Tips to Crush Content Marketing and B...

Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation fas...

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People Versus Pixels
Email

People Versus Pixels

10y Dave Hendricks

People Versus Pixels

If you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...

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Catching the Elusive Creature: The "Profitable Publisher"
Media

Catching the Elusive Creature: The "Profitable Publisher"

10y Karinn Koback

Catching the Elusive Creature: The "Profitable Pub...

Profitable publishers do, in fact, exist, and here's what they're doing to succeed, including creating original and enticing content and diversifying ...

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The Financial Times’ Perspective on Ad Viewability
Asia

The Financial Times’ Perspective on Ad Viewability

10y Adaline Lau

The Financial Times’ Perspective on Ad Viewability

The Financial Times defines viewability and discusses the controversy around the metric and how it would impact the publisher if it becomes a trading ...

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Programmatic Selling Advice
Display Advertising

Programmatic Selling Advice

10y Larry Allen

Programmatic Selling Advice

Recently, the ad tech industry has heard a lot of buzz surrounding programmatic selling and the impact on the direct sales channel of publishers. Here...

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Does Great Content Require Great Interactivity?
Media

Does Great Content Require Great Interactivity?

10y Jeanniey Mullen

Does Great Content Require Great Interactivity?

It seems great content is winning out over interactivity, so what could this mean for publishers everywhere? Can operational expenses be reduced, or s...

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3 Ways to Drive Growth in the Publishing Industry
Media

3 Ways to Drive Growth in the Publishing Industry

10y Jeanniey Mullen

3 Ways to Drive Growth in the Publishing Industry

How do you get people to talk about your content to that point that they share it and you start driving massive growth? These three tips will help you...

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What Does Programmatic Mean?
Display Advertising

What Does Programmatic Mean?

10y Larry Allen

What Does Programmatic Mean?

With programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy
Media

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

10y Jeanniey Mullen

Preventing Publisher-Driven Content Marketing From...

Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing ...

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Twibel - What Brands Should Know
Social

Twibel - What Brands Should Know

10y Susan Kuchinskas

Twibel - What Brands Should Know

Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. R...

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Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success
Media

Publishing Industry Guru Bo Sacks Shares Tips for 2014 Success

10y Jeanniey Mullen

Publishing Industry Guru Bo Sacks Shares Tips for ...

For insights and advice on publishing in the coming year, we go straight to the ultimate expert in publisher success and sustainability: Bo Sacks. Rea...

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7 Winning Content Marketing Resolutions for 2014
Media

7 Winning Content Marketing Resolutions for 2014

10y Matthew Kumin

7 Winning Content Marketing Resolutions for 2014

The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a ...

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A Secret Weapon for Content Publishers in 2014: Rival IQ
Media

A Secret Weapon for Content Publishers in 2014: Rival IQ

10y Jeanniey Mullen

A Secret Weapon for Content Publishers in 2014: Ri...

Columnist Jeanniey Mullen shares her experience with competitive analysis tool Rival IQ, which automates social, SEO and marketing positioning analysi...

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SNOW Magazine: Digital Publishing Done Right
Media

SNOW Magazine: Digital Publishing Done Right

10y Jeanniey Mullen

SNOW Magazine: Digital Publishing Done Right

Barbara Sanders did something unique with SNOW; she put her focus on staying true to her roots and focusing on one main thing: the quality of the cont...

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5 Publisher Tips to Stuff Your Stocking with New Revenues
Display Advertising

5 Publisher Tips to Stuff Your Stocking with New Revenues

10y Larry Allen

5 Publisher Tips to Stuff Your Stocking with New R...

In the spirit of the holidays, take a look at the upside of today's digital ecosystem. There are many options now available to help publishers generat...

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Tap Into Affordable Expertise for Publisher Success
Media

Tap Into Affordable Expertise for Publisher Success

10y Jeanniey Mullen

Tap Into Affordable Expertise for Publisher Succes...

In the publishing world, partnerships are key to driving distribution and success. Columnist Jeanniey Mullen discusses Outside Directors, a c-level ta...

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How to Master Blogging Even If You Suck at Writing
Media

How to Master Blogging Even If You Suck at Writing

10y Luke Summerfield

How to Master Blogging Even If You Suck at Writing

Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. R...

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3 New Content Publishing Technologies to Leverage in 2014
Media

3 New Content Publishing Technologies to Leverage in 2014

10y Jeanniey Mullen

3 New Content Publishing Technologies to Leverage ...

In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our pr...

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