Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...
View articleHaving content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how...
View articleSpend some time with these infographics and learn from the structure, fonts, colors and the way in which these have been designed. There are solid les...
View articleIn the new mobile reality, publishers and advertisers are being forced to engage users in different fashions. Omar Nicola explains. Read More...
View articleWho should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...
View articleThe publisher of the future faces content demands including multi-screen and cross-device accessibility, interactivity and customization to individual...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articleHow to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make...
View articleAnalytics drive transformation in media companies. Read More...
View articleWith more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...
View articleBefore you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Read Mor...
View articleTurn your brand newsroom into a scalable, real-time content network. Read More...
View articleAs we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much mor...
View articleBy understanding the audience deliberately and specifically a publisher ought to amplify and extend campaigns using programmatic means to help themsel...
View articleIn order to get a true sense of the value created, it is critical for publishers to evaluate vendor demand value based on the impressions that are act...
View articleNews360 announced the launch of a native advertising platform designed to help brands find and grow audiences for their sponsored content. Read More...
View articleDespite all of the innovations in publishing, the good old headline is still possibly the most powerful element of an article that we have. Read More...
View articleCut through the sea of data and get focused on the top 10 statistics that you need to consider when building your publishing strategies in the digital...
View articleIt's time for us to start thinking more holistically about the entire marketing ecosystem, including the value that programmatic buying brings to us a...
View articleWith new technologies and products come new opportunities to manipulate our industry, so it is important that publishers are vigilant when it comes to...
View articleWhile publishers are getting much better at using social media to distribute their content, many are struggling to understand the impact of this socia...
View articleFive digital magazines that are doing their part in helping the environment. Read More...
View articleBeing cross-platform accessible isn't new or interesting, it's simply the table stakes required to play in the digital market. Read More...
View articleAre successful publishers and brands really B2B companies? Read More...
View articleSalesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...
View articleA cautionary tale for publishers, content marketers, and others under pressure to produce content. Read More...
View articlePublisher Say Media is big on clean page designs, where ads and content commingle. Read More...
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