Also news from PubMatic, Shiny Ads and Promodity.
Right Media gets rough treatment in consultancy's assessment
Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
If you know Snapchat is a valuable marketing tool, but are unsure how where to begin, fear not. Here are 17 examples of branded Stories that really nail it.